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Offline Media Planner

4 months ago

Detroit, United States Lambert Full time

At Lambert by LLYC, we are seeking an experienced Offline Media Planner to serve as a key figure in the execution of client media, working in coordination with the Digital planner and with the implementation team led by the Media Buying Coordinator. The Offline Media Planner will use creative thinking and research to develop appropriate strategies that ensure campaigns reach target audiences in the most effective way possible. The Offline Media Planner will also apply their knowledge of media and communication platforms to identify the most appropriate media to raise awareness of a client's brand and track results.


Responsibilities

  • Develop and execute media strategies for clients.
  • Work with the client to understand their business objectives and target audiences, and then develop a plan that will reach those audiences effectively.
  • Work with the media buying team to execute the plan and track results and the client and the account team to understand the client's business objectives and advertising strategy
  • Serve as a liaison with the agency's creative team, clients, and consumers to develop media strategies and campaigns.
  • Work on multiple projects at the same time, often for several different clients
  • Make decisions about the best media for specific clients and campaigns
  • Conduct research and analyze data using specialized industry resources.
  • Identify target audiences and analyze their characteristics, behavior, and media habits
  • Present proposals, including cost schedules, to clients
  • Recommend the most appropriate types of media to use, as well as the most effective time periods and locations.
  • Make and maintain good contacts with media owners, such as newspapers, magazines, and radio
  • Manage client relationships to generate respect and gain their trust in their judgment.
  • Review ad content before publishing, maintain detailed records of client campaigns and evaluate the effectiveness of campaigns to inform the client
  • Establish a good relationship and contact with suppliers/media for the request of proposals and reports. Keeps the database of suppliers for each client updated and ensures that it is shared with the rest of the team.
  • Create the media plan for the client's requirements (Brief) in both G-Sheets with costs, segmentation, and detailed metrics as well as in G-Slides.
  • Review and validate the rates of each medium, depending on the purchase model. It is important to validate the rates and generate a double check of these and of the metrics to be achieved in the media plan.
  • Make the adjustments in media plan according to the client's requirements and create a new version of the document for each change.
  • Keep the benchmarks document of the clients in charge updated and ensure that they are shared with the rest of the team.
  • The materials schedule is managed by the planner who, based on the media plan, sends it to the agency and/or client for the generation of the material.
  • Follow up on the delivery dates and output of the materials of their campaigns.
  • KPI analysis, optimization, and tracking. It manages with the implementation team a traffic meeting to validate the campaigns and make decisions to improve results. Meeting time: 1 hour.
  • Track campaigns and generate alerts about the end of campaigns.
  • Communicate to the client the optimization recommendations sent by the media buying team and give approval according to their recommendation.
  • Comply with the delivery schedules of the reports defined with the client. Perform delivery reports and support the generation of conclusions, obtained from the analysis of the data extracted.
  • Make the budget closings to real consumers of the campaigns.
  • Ensure best practices for the optimal fulfillment of deliverables with clients.
  • Provide support and assistance to activities that are required within the team.
  • Active participation in follow-up meetings with the team and general meetings with the other areas of the Team.


Qualifications:

  • Good interpersonal, negotiation and communication skills, for linking with colleagues, clients and media owners.
  • A good knowledge of grammar, for writing reports and presentations
  • Mastery of numbers, for data analysis and negotiations.
  • Strong analytical and organizational skills.
  • The ability to work with IT resources, such as databases and spreadsheets, for the collection and management of information
  • Ability to work effectively under pressure.
  • At least 3 years of experience in campaign implementation and offline media planning
  • Knowledge of advertising formats, their differences and applicability
  • Ability to determine which is the best type of purchase according to the requirements of the client brief
  • Management of suppliers/media
  • Experience in calculation of multi-media reach
  • Having managed clients with annual budgets in excess of USD 5M
  • Demonstrable experience in the vehicle vertical.
  • A bachelor's degree in marketing, communications, or a related field is required.


Preferred Qualifications

  • Bi-lingual (English/Spanish) preferred


Lambert by LLYC is proud to celebrate an inclusive culture and welcomes candidate’s perspectives, experiences, and backgrounds. We are an equal opportunity employer and we understand that by assembling a diverse and inclusive work force allows for a more open exchange of ideas, solutions, and progress.


We welcome your consideration for this role and look forward to connecting with you


This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.


Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.