Digital Marketing Manager

2 weeks ago

Wilmington, United States Randstad USA Full time

About US Consumer Bank

US Consumer Bank is a part of global bank with diversified businesses offering a full array of financial products and services. Our consumer business in the U.S. is focused on providing credit cards, loans and deposit products in collaboration with our partner network of over 20 of America’s best brands.

We offer an environment that enables you to thrive and make an impact. Our colleagues are hard-working, focused on solutions, and collaborative. Here you will find people helping people at every level. Our culture is dedicated to innovation and maintaining a sense of balance and well-being.


About US Partnership Marketing

US Partnership Marketing is responsible for acquiring new customers, managing existing customer relationships, developing digital strategies and experiences, designing new products, running loyalty programs, designing creative, managing the brand in the US, and conducting customer research. Partnership Marketing supports the Cobrand Card business.

We understand that power of great customer experiences and we work hard every day to make sure that the needs and expectations of our customers are met and exceeded. We focus our energies on making every customer engagement better than before.

We understand that the more stable and prosperous our customers and communities are, the better we do as a business. When we invest in our local communities, when we support small business and innovation, when we help drive economic growth for all—we’re not only doing smart, sustainable business for we’re also giving back and helping society at large.


Overall purpose of role

As the Digital Acquisitions Lead, you will be responsible for driving profitable growth by developing, implementing, and continuously optimizing digital marketing strategies for select airline programs. You will collaborate with internal and external stakeholders to execute and launch marketing campaigns across digital channels, including web, mobile app, email, and paid media.


Key Accountabilities

Develop and implement digital marketing and paid media strategies that deliver profitable account growth

Collaborate with MarTech and Digital Technology in supporting a test-and-learn roadmap to optimize our digital acquisition funnel and application experience

Lead multiple marketing initiatives to completion under rigorous deadlines in a fast-paced environment

Manage marketing processes, timelines, and creative development, while upholding controls and governance standards and managing critical dependencies

Build and foster relationships at all levels of the organization and with external partners

Partner with cross functional stakeholders to ensure flawless campaign execution, issue mitigation, and effective controls

Serve as a subject matter expert in the digital marketing field



Stakeholder Management and Leadership

As the Digital Acquisitions Lead, you will partner with various stakeholders from a variety of internal support functions, including but not limited to MarTech, Technology, Product Office, Creative Center of Excellence (CCOE), and Partnership Management. You will engage with your Partners’ colleagues and other external stakeholders, including creative agencies, and technology partners.


We operate on the firm belief that whatever we do in life, we’re better when we do it together. We act with energy and imagination, championing innovation and sustainability, to make a positive and enduring difference. We are committed to an ongoing promise to our partners, customers, communities and beyond to make things better.


Decision-making and Problem Solving

As the Digital Acquisitions Lead, you will support continuous improvement in supporting and executing a test and learn strategy. You will use web platform tools (e.g., Adobe Analytics and Tableau) and partner data to interpret results and provide insight-driven recommendations. You will be responsible to identify, prioritize, socialize, and execute digital optimizations. You will exercise problem-solving skills to identify practical solutions and address risks through appropriate mitigating actions.


Risk and Control Objective

Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework and internal Policies and Policy Standards.


Person Specification

Bachelor’s or master’s degree

5+ years of relevant marketing, digital platform, and/or campaign management experience


In addition to the skills required to execute the job well, we're looking for people with the following qualifications to grow and contribute to our culture:

Empathy: An ability to see a situation from another person’s perspective

Ownership: A strong sense of pride in your work

Connection: Build relationships with partners and colleagues

Innovation: Openness to finding creative solutions

Persistence: Desire to go above and beyond when necessary to get the job done

Collaboration: Work well with others while building projects together


Essential Skills/Basic Qualifications:

Self-motivated and responsive with a collaborative working style

Detail-oriented and organized with excellent prioritization and negotiation skills

Demonstrated success in managing complex projects, processes, and concurrent timelines

Outstanding oral and written communication skills and the ability to effectively communicate at all levels of an organization


Desirable Skills/Preferred Qualifications:

Experience working collaboratively with cross-functional stakeholders to achieve shared business goals

Demonstrated leadership ability and sound decision-making skills

Experience working in the financial services industry and/or in loyalty program marketing

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