Media Planning Manager
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Media Planning Manager - Institutional
Location: Hybrid - NYC
Type: Contract-to-Hire
Requirements:
- Refine media planning workflow between the centralized NBA office and our regional marketing teams.
- Develop and steward pacing of media plans in support of international and regional campaigns.
- Assist with the creative development process, inclusive of translations, subtitles, versioning, and global clearance.
- Manage rate-card for all owned media channels and placements.
- Drive enhancements for NBA’s media planning system to automate, optimize, and report on media planning.
- Collaborate cross-functionally with internal teams to inform key stakeholders on international planning updates.
- Develop measurement roadmap for campaigns implemented.
- Demonstrate proficiency in the overall media landscape to apply standard processes, innovative ad solutions, and media trends.
Qualifications:
- 3-5+ years of media planning experience.
- International planning and media experience a plus.
- Tune-In, Brand, and DTC campaigns experience a plus.
- Experience with creative production and linear/digital trafficking processes.
- Experience with applying media planning tools.
- Ability to get results and be autonomous in a high-volume and fast-paced setting.
- Proficient with Microsoft Suite and Google Workspace.
- Excellent written, communication, and presentation skills.
- BA/BS required.
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