Media Planning Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


New York, United States Fortune 500 Full time

Media Planning Manager - Institutional

Location: Hybrid - NYC

Type: Contract-to-Hire


Requirements:

  • Refine media planning workflow between the centralized NBA office and our regional marketing teams.
  • Develop and steward pacing of media plans in support of international and regional campaigns.
  • Assist with the creative development process, inclusive of translations, subtitles, versioning, and global clearance.
  • Manage rate-card for all owned media channels and placements.
  • Drive enhancements for NBA’s media planning system to automate, optimize, and report on media planning.
  • Collaborate cross-functionally with internal teams to inform key stakeholders on international planning updates.
  • Develop measurement roadmap for campaigns implemented.
  • Demonstrate proficiency in the overall media landscape to apply standard processes, innovative ad solutions, and media trends.


Qualifications:

  • 3-5+ years of media planning experience.
  • International planning and media experience a plus.
  • Tune-In, Brand, and DTC campaigns experience a plus.
  • Experience with creative production and linear/digital trafficking processes.
  • Experience with applying media planning tools.
  • Ability to get results and be autonomous in a high-volume and fast-paced setting.
  • Proficient with Microsoft Suite and Google Workspace.
  • Excellent written, communication, and presentation skills.
  • BA/BS required.


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