Social Media Manager
4 weeks ago
Beauty by Imagination
Social Media Manager
Hybrid
Position Overview:
Responsible for developing, evolving, and executing social media strategy for our rapidly growing, category-leading hair care, tools, and accessories brands. Management of all elements of social, including strategy by platform, content calendar development, copywriting, creative development, influencer marketing, reporting, and paid amplification. Cross-functionally work with other BBI departments to ensure strategy and message are aligned to brand and commercial goals, and that assets are engaging and drive MoM performance.
Essential Job Duties & Responsibilities:
- Strategize, organize, and manage execution of monthly, weekly, and daily social media strategy by brand/platform.
- Own day-to-day management of all social media platforms including planning, scheduling, posting, and analyzing all content across the platforms for identified brands.
- Plan and capture needed content across platforms to meet needs. Project manages social media creative needs, ensuring brand assets are in line with other channels.
- Define measurable goals and set benchmarks; deliver weekly, monthly, and quarterly performance reports to the Social Media Director and leadership.
- Help lead influencer management and seedings to meet brand objectives. This can include influencer identification, negotiating and managing delivery of paid influencer content, developing, and managing paid/unpaid influencer seedings, running point on execution and analysis of seedings, etc.
Essential Cross-Functional Responsibilities:
- Collaborate with multiple teams and departments across the organization, representing the Social Team in appropriate meetings and on various projects as needed.
- Manage product launches and key collection focuses with Marketing and Sales teams, to ensure brand priorities and programs are supported.
- Engage in seasonal planning to support retailer marketing initiatives by building social specific strategies with Brand Marketing, Creative, and Sales teams.
Required Skills/ Qualifications:
- Extensive knowledge of major social media platforms and technologies, how to tailor content by platform, what kind of content works best to build new audiences, retain existing ones, and meet specific marketing goals.
- Early adopter of new and emerging social media platforms (must be able to speak to and demonstrate an acumen for the platforms and the people that use them).
- Strategic problem-solving skills, ability to address business objectives intelligently and creatively.
- Beauty/hair care and multi-brand portfolio experience preferred.
- Experience managing and writing to brand voice and tone.
- Familiarity with Dash Hudson and Adobe Suite is a bonus.
- Expertise required across TikTok, Instagram, Facebook, YouTube, and Pinterest.
Education/ Experience Requirements:
- 3-5 years of professional social media experience (strategy, process, creative, reporting).
- Expertise required across TikTok, Instagram, Facebook, YouTube, and Pinterest.
- Previous expertise in social media marketing strategy and the entire social marketing funnel - paid, organic, owned and earned.
- This role is NYC-based with a hybrid schedule of both in-office and remote workdays. Must be available to be in NYC as needed.
Company Benefits
Beauty By Imagination offers a VERY competitive benefits package including:
- Medical, Dental, Vision benefits
- 401K with Company Match
- Very Generous Paid Leave of Absence/Time Off
- Company-Paid Life Insurance and AD&D Insurance
- Company-Paid Short-Term & Long-Term Disability Benefits
- Flexible Fridays All Year Long
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