Director of Global Marketing

3 months ago

Davidson, United States Club Car Full time

The Director of Global Marketing will develop and execute strategic marketing initiatives for acquisition, retention and growth across the entire Club Car business. This person is the steward of the brand, an important member of the strategy development team and the vision setter for integrated marketing activities.


Main Responsibilities:

  • Champion the Club Car brand globally, in all business segments (Golf, Consumer, Commercial, Aftermarket). Partner with key stakeholders to ensure brand position is clearly identified and consistently promoted across all channels.
  • Partner with Product Management leaders to develop business and marketing strategies that drives growth, market share gains and profitability improvements.
  • Conduct market research that yields insights and understanding of market trends and customers.
  • Participate in the annual strategic planning process to ensure long range plans and strategies align with brand positioning and marketing capabilities.
  • Responsible for the design and execution of a digital demand engine that promotes the category and brand, drives preference and delivers high quality leads to our sales teams and dealer network. This includes web operations, social media, paid generation and marketing automation activities.
  • Lead the development and execution of integrated marketing campaigns across owned, earned, and paid channels; utilize analytics to ensure insight into campaign effectiveness.
  • Partner with Sales leaders to drive revenue growth and market share gains.
  • Produce annual events calendar in support of the growth of the business. This includes key trade shows, industry events, channel partner events, and internal company meetings
  • Design and execute channel marketing programs that support growth across the global dealer network. Deliver tools, best practices and content that enables dealers to achieve best-in-class commercial performance; manage annual channel partner rebate and co-op programs
  • Collaborate with Global Communications leader to foster Public Relations and Media relationships to promote brand, drive thought leadership and grow brand exposure.
  • Produce compelling content that supports the brand positioning and growth activities of the business
  • Lead Brand Ambassador and Influencer programs to maximize value and return on investment
  • Lead a team of engaged marketing professionals by fostering healthy relationships and an environment where every employee feels valued. Coach/mentor team members for future career growth.
  • Maximize return on marketing investments and champion incremental activities to drive growth
  • Manage overall marketing spend, including monthly financial forecasts and analysis and annual operating plan development.


Qualifications and Key Competencies:

  • Bachelor’s degree in marketing, business, or related field; MBA preferred
  • Excellent written and verbal communication skills
  • Demonstrated history of coaching and developing talent
  • Proven experience developing marketing strategy and delivering results
  • Data-driven marketing mind with strong business acumen
  • Strong skills with digital marketing tools (Web / Salesforce / Eloqua preferred)
  • Previous experience working to enhance sales team and channel performance in an OEM business
  • Previous experience in both Industrial and Consumer products desired

  • Director of Global Marketing

    3 months ago

    Davidson, United States Club Car Full time

    The Director of Global Marketing will develop and execute strategic marketing initiatives for acquisition, retention and growth across the entire Club Car business. This person is the steward of the brand, an important member of the strategy development team and the vision setter for integrated marketing activities.Main Responsibilities:Champion the Club Car...

  • Business Development Director

    1 week ago

    Davidson, United States CRG Full time

    About the Job:We are seeking a Business Development Director to lead our sales and marketing teams at CRG, a business advisory firm specializing in business succession planning and practical tax solutions. The ideal candidate will have a proven track record of driving revenue growth and developing strategic plans to achieve business objectives.About the...

  • Supply Chain Systems Enablement Director

    1 month ago

    Davidson, North Carolina, United States Trane Full time

    Job Title: Supply Chain Systems Enablement LeaderAt Trane Technologies, we're committed to Challenging the Possible. Our brands – including Trane and Thermo King – create access to cooling and comfort in buildings and homes, transport and protect food and perishables, connect customers to elevated performance with less environmental impact, dramatically...

  • Sales Director

    2 weeks ago

    Davidson, United States CRG Full time

    About the JobA CRG client within business advisory and financial services is seeking a Sales Manager to lead their sales and marketing teams. This role involves managing sales team members, overseeing marketing strategy, and driving new business development through networking and referral activities.About the CompanyThis client is a business advisory firm...

  • Supply Chain Systems Enablement Leader

    1 week ago

    Davidson, North Carolina, United States Trane Full time

    Job SummaryThe Supply Chain Systems Enablement Leader will play a crucial role in developing and implementing a global strategy and governance framework for supply chain systems, ensuring alignment with business objectives and consistency across the organization.This role will involve leveraging computer science principles to enhance systems performance and...

  • Area Representative

    4 months ago

    Davidson, United States Fellowship of Christian Athletes Full time

    Job Description The Representative works with the Director and Advisory Team to fulfill the FCA Vision, pursue the FCA Mission and live the FCA Values by implementing the ministry plan for the assigned area. In the FCA Sports Environments, the Representative ensures there is a consistent approach to discipleshipmaking disciples who make disciples. The...

  • Digital Marketing Manager

    3 weeks ago

    Davidson, NC , USA, United States Ingersoll Rand Full time

    Job Title: Website & SEO ManagerLocation: Hybrid - Davidson, NCJob Summary:Ingersoll Rand is seeking a passionate digital marketing professional to manage our websites and SEO strategy in the North America Compression Systems and Services business. This position will report directly to the Digital Experience Leader of Demand Generation and will have...

  • VP, Digital CHVAC Americas

    4 weeks ago

    Davidson, United States Trane Technologies Full time

    At Trane TechnologiesTM and through our businesses including Trane® and Thermo King®, we create innovative climate solutions for buildings, homes, and transportation that challenge what's possible for a sustainable world. We're a team that dares to look at the world's challenges and see impactful possibilities. We believe in a better future when we uplift...

  • Senior Manager, Insider Threat and Data Protection Specialist

    1 week ago

    Davidson, United States Trane Full time

    About the RoleWe are seeking a highly skilled Senior Manager, Insider Threat and Data Protection to join our Digital Risk Security Operations team at Trane Technologies. As a key member of our team, you will be responsible for overseeing, managing, and maturing critical data protection capabilities within our Security Operations function.Key...

  • Sr. Admin Asst Clinical

    2 weeks ago

    Nashville-Davidson, United States College of Charleston Full time

    Discover Vanderbilt University Medical Center: Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your...

  • Digital Transformation Leader

    2 weeks ago

    Davidson, NC , USA, United States Trane Technologies Full time

    About the RoleWe are seeking a highly experienced and visionary Digital Transformation Leader to join our team at Trane Technologies. As a key member of our leadership team, you will be responsible for driving our digital strategy and innovation agenda, ensuring we stay ahead of the curve in a rapidly changing market.Key ResponsibilitiesDevelop and execute a...

  • Category Manager

    2 weeks ago

    Davidson, NC , USA, United States Trane Technologies Full time

    {"h1": "Category Manager at Trane Technologies", "p": "At Trane Technologies, we create innovative climate solutions for buildings, homes, and transportation that challenge what's possible for a sustainable world. Our team dares to look at the world's challenges and see impactful possibilities. We believe in a better future when we uplift others and enable...

  • Digital Transformation Leader

    2 weeks ago

    Davidson, NC , USA, United States Trane Technologies Full time

    About the RoleWe are seeking a highly experienced and visionary Digital Transformation Leader to join our team at Trane Technologies. As a key member of our leadership team, you will be responsible for driving our digital strategy and innovation agenda across the Americas region.Key ResponsibilitiesDevelop and execute a comprehensive digital strategy that...

  • VP of Engineering and Technology Innovation

    1 week ago

    Davidson, NC , USA, United States Trane Technologies Full time

    Job SummaryThe VP of Engineering and Technology Innovation will lead the development and implementation of technology innovation strategies for Residential HVAC at Trane Technologies. This role will oversee the full spectrum of technology and engineering, from advanced technology development to product design and development, value engineering, and...