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Lifecycle Marketing Manager

4 months ago

Austin, United States Levitate Foundry Full time

Company Description

Levitate is the leading female-founded Shopify Plus Preferred Partner in North America, having assisted hundreds of tier 1 eCommerce brands to acquire, retain and increase customer LTV.

Levitate specializes in delivering exceptional results for omni-channel brands across diverse sectors such as CPG, Beauty, Health & Wellness, Fashion, and FinTech. Levitate Foundry has an expert team of brand storytellers, UXUI designers, growth strategists, and engineers to build rapid prototypes and eCommerce solutions with emphasis on performance, multi-device usability, search engine optimization, and app integration.


Role Description

Our Lifecycle Marketing Team team is seeking a talented Braze Certified Lifecycle Manager, that has a proven track record in both in eCommerce and Food and Beverage marketing.

This Braze guru will be responsible for developing and managing the customer lifecycle strategy, as well as executing personalized marketing campaigns using the Braze platform. They will collaborate with cross-functional teams to optimize customer engagement, retention, and growth. They will also analyze campaign performance and customer insights to drive data-based decision-making and continuous improvement.


You will be

  • Oversee the lifecycle marketing function for clients, including email/CRM, in-app, push, SMS, cross channel programs, and related platforms with an emphasis on personalization, engagement and lead conversion
  • Develop and own the customer experience roadmap for automated, multi-channel lifecycle campaigns from ideation and launch to optimization
  • Translate business objectives, product roadmap, content calendars, marketing strategy, channel requirements, and customer insights into comprehensive and targeted marketing programs for key customer segments
  • Develop and maintain user segmentation and targeting strategies to ensure users receive the right content at the right time
  • Partner with content and creative teams to design a messaging strategy for each lifecycle stage of customers, leveraging data-driven insights to inform positioning
  • Optimize existing campaigns with frequent A/B test and optimize campaigns to drive incremental gains in conversion and engagement
  • Define goals, benchmarks, and KPIs for lifecycle marketing programs and develop reporting for leadership stakeholders
  • Develop the email creative approach, brief clients on creation & production


You must have

  • 3+ years of experience in Lifecycle Marketing and agency experience
  • Must have solid experience working with Braze, certification preferred
  • Proven success designing, implementing and iterating on lifecycle marketing initiatives
  • Strong background analyzing and synthesizing data to inform strategies.
  • Excellent problem-solving / critical thinking skills
  • You enjoy working cross-functionally with team members 
  • You’re motivated by a fast-paced, collaborative environment and have the organizational skills to push work forward in a timely manner
  • Your communication skills are impeccable
  • You’re a confident decision-maker who can work independently
  • SMS knowledge a plus
  • Experience in Photoshop or FIGMA, ASANA, copywriting, HTML/CSS a plus
  • Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws