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Social Media Specialist
3 months ago
We are seeking a qualified Social Media Specialist for one of our best biotech clients in the Arden Hills, MN area. If you have experience in this area, this might be a great opportunity for you
Position: Social Media Specialist II
Position Scope:
Responsible for developing the social media strategy, plan execution, social listening and measurement across all applicable business unit channels. Collaborate with a wide variety of the company stakeholders including senior leadership, product managers, clinical, legal, digital marketing and marketing communications.
Job Description:
Requires solid knowledge of conceptual and technical and/or functional knowledge and procedures within own job function and a basic understanding of these elements in related job functions.
Business Expertise
- Applies understanding of business drivers and how own team integrates with others to accomplish own work.
Leadership
- No supervisory responsibility; may provide informal guidance to new team members.
Problem Solving
- Solves problems considering common practice or procedures; determines appropriate action by analyzing possible solutions and their impact on the business or technology using practical experience, judgment and precedents.
- Receives a moderate level of guidance and direction.
Impact
- Impacts quality and effectiveness of own team and may impact other closely related work teams whose activities are interdependent.
Interactions (and Communications)
- Explains factual, sometimes complex and potentially dynamic information to others in straightforward situations.
- Organizes and presents data/ information to influence decision making, primarily to internal audiences.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Job-specific training requirements associated with responsibilities and tasks personnel perform are established and demonstrated through their individual learning plan.
Position Details:
- Location: Hybrid - 3 Days in the office in Arden Hills or Maple Grove
- Pay rate: $50-$59/hr.
- Assignment Length: 7 Months
- Start Date: 07/08/24
- Hours: First Shift - 8am - 4:30pm
Key Responsibilities:
- Build social media strategic plans and content in partnership with social media manager, marketing communications and digital marketing, to support key business objectives.
- Write, edit, submit for Regulatory, Clinical and Legal approval, and post content to applicable social channel (i.e. Twitter, LinkedIn, YouTube and others if applicable).
- Advocate and communicate the established BU social media vision and strategy to key stakeholders.
- Manage and measure social media programs for the company.
- Manage and deliver the monthly and quarterly social media reports with strategic recommendations.
- Collaborate with Regulatory, Clinical and Legal for all required approvals. Collaborate with social media and Global Digital Marketing colleagues to ensure social media programs align with broader brand and social media requirements.
- Responsible for the execution of social media plans in partnership with agency for paid social, and in-house execution for organic social.
- Evaluate and assess the companies key opinion leaders (KOLS) and competitors’ social media presence and recommendations to enhance the companies social presence.
- Monitor the community conversations and manage inappropriate or off-label references.
- Manage patient and physician comments on company channels and route complaints and requests through appropriate pathways (if applicable).
- Manages social listening and measurement program, converting social media ‘buzz’ into clear and actionable market insights.
Quality System Requirements:
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
For those individuals that supervise others, the following statements are applicable:
- Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the Company Quality Policy.
- Establishes and promotes a work environment that supports the Quality Policy and Quality System.
Management Preference:
- Partnerships with platform reps leveraging best practices and forward thinking.
Job Requirements:
- Must attach 2 writing samples to submittal form & resume.
- 3-5 years communications experience within a corporate or agency environment, preferably in health care, with an avid interest in and demonstrated knowledge of social media.
- B.A. in communications, journalism or related field.
- Exceptional writer and storyteller, with experience in writing for traditional, online and social media. In-depth understanding of target audiences, expertise in high-impact messaging to broad audiences.
- Solid understanding and familiarity with new and emerging social tools and channels.
- Fluent with the various platforms’ audience creation/targeting capabilities, and ability to execute paid promotions within Facebook, LinkedIn and Twitter.
- Ability to identify the role of social in a larger communications plan, and evaluate performance based on holistic campaign impact.
- Experience developing and executing strategic communications plans and correlating metrics, utilizing both media relations and social media tactics.
