Media Strategist

Service Specialists recruiting agency is seeking a Media Strategist to join a thriving marketing agency in Ridgeland, MS. This successful individual will research, experiment, and optimize in both the traditional and digital spaces. You will collaborate with in-house developers, designers, animators, illustrators, video producers, copywriters, and the account team to build strategies that generate results. From negotiating rates with media outlets and vendors to presenting trends, successes, and opportunities to clients, you will be challenged to pursue what is next over what is now. By joining this team, you are choosing always to be creative, curious, competitive, collaborative, and courageous.

Responsibilities:

● Bachelor’s degree in marketing, advertising, public relations, psychology or a related field from a four-year college or university, and/or…

● 3+yearsofmedia marketing experience, preferably at an agency

● Knowledge of traditional media markets in the Southern U.S., especially Mississippi and neighboring states

● Expertise in maintaining and managing media relationships and follow-through with market sales reps, sales managers, general managers, etc.

● Ability to read, write, analyze, and interpret standard documents, journals, and reports

● Ability to write reports, presentations, and general business correspondence

● Ability to write winning strategic mixed media proposals (traditional and digital) and effectively deliver presentations to senior management, prospective clients, and existing clients

● Identify media platforms and develop strategies that will improve brand visibility

● Monitor and analyze the performance of media channels

● Manage and oversee media budgets while identifying optimal placements to reach audiences

● Collaborate with creative and account teams to ensure the alignment of media strategy with brand goals and objectives

● Reconcile invoices and ensure accurate and timely billing

● Ensure compliance and regulatory bodies in the industry

● Oversee co-op submissions for clients

● Interview and recommend digital vendors

Some "good-to-haves":

● Experience in the automotive business sector

● Fluent in the SEO, SEM, and PPC arenas

● GoogleAds certified

● GoogleAnalytics certified

● Experience managing outbound email marketing campaigns

● BasicHTML/CSS/JS knowledge

● Familiarity with the WordPress CMS In-house candidates are greatly preferred.

Salary: $55k-$70k

Candidates must be available to work between 8 a.m.–5 p.m. (CST).