ONSITE IN RIDGELAND, MISSISSIPPI

Do you thrive at the intersection of creativity and data? Are you passionate about crafting media strategies that break through the noise and resonate with audiences? If so, we want to hear from you

We're seeking a talented Media Strategist to join our client's growing team. In this role, you'll be the mastermind behind our client's successful media campaigns, ensuring they reach the right audience at the right time and achieve their marketing goals.

Responsibilities:

• Conduct in-depth audience research, analyze market trends, and identify the most suitable channels to reach target demographics.
• Develop data-driven media plans that align with client objectives and budgets, maximizing reach, engagement, and conversions.
• Stay ahead of the curve on industry trends and emerging platforms to recommend innovative solutions and optimize campaign performance.
• Navigate programmatic buying, ad tech platforms, and measurement tools with confidence.
• Collaborate closely with account teams, creative directors, and media analysts to ensure a cohesive and seamless campaign execution.
• Communicate complex media concepts clearly and concisely to both internal and external stakeholders.
• Analyze campaign performance using advanced analytics tools to identify areas for improvement and proactively implement optimizations to deliver ROI and exceed client expectations.
• Build strong relationships with clients and act as a strategic consultant, providing ongoing insights and recommendations to maximize campaign effectiveness and brand awareness.

Requirements:

• 3-5+ years of experience in media buying & strategy, ideally within a full-service advertising agency
• Proven track record of success in developing and executing data-driven media campaigns across digital, traditional, and emerging channels
• Strong understanding of audience targeting, programmatic buying, and campaign measurement

If you feel you would be a perfect fit, please send your resume to: careers@arrowmac.com

For more information about Arrowmac and all of our jobs, please visit www.arrowmac.com