Marketing Director

3 days ago

McLean, United States Merritt Group Full time

KEY SKILLS & ATTRIBUTES

  • You’re able to manage and/or oversee multiple accounts independently
  • You drive integrated marketing communications and capture programs that span messaging, strategy, demand generation, marketing/sales collateral creation, brand/campaign development, content marketing, and web and digital initiatives
  • You set expectations with clients, drive strategy with the team, and ensure client goals are met—thinking of interdisciplinary campaigns (marketing, media, social, influencers, content) and beyond what’s expected
  • You have deep industry expertise in B2B technology marketing, as well as knowledge of 1-2 of our other core practice areas such as Federal IT, Healthcare technology, Cybersecurity and AI and regularly apply that to messaging, campaign strategy, client consulting, and internal team development.
  • You coordinate with and manage outside vendors - contractors, developers, video production teams, data partners, and more
  • You’re a strong leader in the agency, helping drive the professional growth and development of employees
  • You proactively identify and act on ways to celebrate and mentor employees across the agency (not just your direct reports)
  • You manage one key agency operational program with little oversight
  • You have deep domain expertise and play a leading role in the agency’s new business efforts
  • As a member of the senior leadership team, you embody our agency leadership principles and are a proactive and positive driver of the agency’s culture, image, and brand


KEY RESPONSIBILITIES

Account Management & Client Relations

  • You’re able to independently manage and/or oversee multiple accounts, and provide strategic insight where needed for accounts and team members
  • You’re able to build and maintain strong working relationships with clients, understanding the client’s business objectives, and helping set and manage expectations and budgets
  • You drive and manage all aspects of project management including: scope, timelines, budget, and available resources. You support PM activities with reporting, tracking and measurement.
  • You take the lead and/or oversee and review the development of all strategic campaign recommendations across multiple clients that demonstrate proficient knowledge of market dynamics, modern marketing best practices, message development, marketing distribution channels and promotional vehicles, and campaign measurement, then adeptly manage the execution of these campaigns, working with internal client resources, agency resources, and external media and marketing partners.
  • You create, manage, and/or oversee marketing programs and campaigns on behalf of clients, ranging from content, digital, advertising/paid, social, web, and more, ensuring they align with the client’s broader demand generation/sales goals
  • You create company, product, industry, and campaign-level messaging and positioning, as well as first drafts of client documents, plans, or strategic slide decks
  • You have an in-depth understanding of marketing methodologies, including online content strategy and development, omnichannel and social media production and management, email, database and content management, and analytics
  • You encourage and guide team members in establishing a relationship with the client
  • You ensure client objectives and deadlines are met, while identifying opportunities for team members to grow
  • You’re able to anticipate change, think beyond what is expected, hear the things not being said, and deliver fresh ways to tackle challenges and create opportunities for the client
  • You provide ongoing recommendations on strategy, act as a trusted resource for industry insights, and manage challenges that arise
  • You continuously bring new creative ideas to the table, and push teams to integrate other services (influencer/talent partnerships, events, content, creative services, etc.) into accounts where it will advance a client’s goals
  • You actively participate and, when relevant, drive new client kick-off meetings
  • You understand the landscape around clients’ respective industries, and share new perspectives on effective marketing strategies not yet explored


People Development

  • You’re a positive driver of the agency’s culture, you share the mentality that a team will always deliver better results than individuals working in silos, and you inspire others to work effectively toward common, positive goals
  • You work with the broader senior team to determine staffing needs, play a strong role in the recruiting process, ensure the success of hires, and help provide a smooth and successful onboarding experience
  • You help drive the professional growth and development of employees across the agency, including identifying, motivating, retaining, and growing strong talent
  • You work with the broader senior team to determine staffing needs
  • You proactively identify and act on ways to celebrate and mentor employees across the agency (not just your direct reports)
  • You are able to read and react to the morale of our team
  • You’re able to manage a team of people (this includes direct reports and the people who report to them) and play a critical role in staff development across the agency
  • You provide guidance, feedback and mentorship to team members, and are able to effectively communicate about difficult topics in a diplomatic, respectful and empathetic way
  • You are a source of inspiration for the broader team, motivating them to be more creative, confident and proactive


Measurement

  • You can communicate measurement strategies to our clients clearly and ensure marketing programs map back to client goals, OKRs and KPIs
  • You’re able to create measurement strategies with sound methodologies
  • You work with the team to ensure they receive proper education about new measurements trends and methodologies


Business Development

  • You treat Merritt Group as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand
  • You deliver new business leads to the agency through your own network and efforts and evaluate new business leads with the leadership team
  • You develop proposals, manage internal research/initiatives, and play a lead role in pitches to prospective clients
  • You participate in one to two networking events per quarter and secure at least four new business introductory opportunities per year from your outreach/networking


Agency Operations

  • You manage one key operational program, working closely with the partner/senior team
  • You ensure the profitability of all accounts under your direction, and propose ways for the agency to curb costs and run more efficiently
  • You’re active in flagging business inefficiencies, addressing challenges and providing recommendations to improve upon existing operations




This position may also require other duties as assigned.

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