Digital Analytics Implementation Analyst
6 days ago
Our client is a prominent Global leader dedicated to delivering exceptional experiences with over 1,000 subsidiaries and affiliated brands. With a commitment to innovation and personalized service, they are seeking a Digital Tagging and Implementation Analyst to join their team immediately.
The Digital Analytics Implementation Analyst is responsible for developing and establishing tagging specifications and standards, as well as conducting quality assurance (QA) on all analytics features for the website and mobile app. This description outlines key responsibilities and qualifications, though additional tasks and duties may be assigned as needed.
This role offers a hybrid work schedule
Position Summary:
- Comprehensive understanding of web analytics and tracking methodologies, particularly in the eCommerce sector (e.g., tag management, pixel tracking, hit-level data analysis, customer behavior analysis).
- Hands-on experience with platforms like Tealium IQ, Tealium Event Stream, and Tealium Audience Stream.
- In-depth knowledge of digital product analytics taxonomy, governance, data quality, and controls.
- Strong understanding of agile digital product workflows and experience with scripting and automation tools for analytics, dashboards, ETL, and report automation.
- Familiarity with regulations such as GDPR and CCPA, as well as cookie consent frameworks like Tealium Consent Privacy Framework.
- Experience with front-end languages: HTML, CSS, and JavaScript.
- Knowledge of metrics related to customer data, personalization, and engagement sourced from digital marketing channels.
- Familiarity with tools like Launch Darkly, Adobe Target, and Optimizely, with expertise in client- and server-side testing.
- Tag Management: Tealium IQ, Tealium Event Stream, Tealium Audience Stream
- Analytics Platforms: Adobe Analytics, Google Analytics
- Testing Tools: Adobe Target, Tableau, JIRA/Confluence
Minimum Experience:
- Proven analytical and problem-solving expertise in tagging implementations using Tealium GTM and Adobe Launch.
- At least 7 years of experience as a lead in tagging implementation projects.
- Extensive knowledge of system testing best practices and methodologies.
- Hands-on experience with ad hoc query programs, automated testing tools, and reporting software.
- Expertise in statistical reporting and analysis.
- Strong project management skills and familiarity with project-based work structures.
- Excellent written, oral, and interpersonal communication skills.
- Ability to prioritize and execute tasks effectively under pressure.
- Experience working in team-oriented, collaborative environments.
- Proficiency with tools like Microsoft Word, Excel, and PowerPoint.
- Comfortable with test planning and tracking tools.
MMD Services Inc. is an equal opportunity employer. All applicants are considered for all positions without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical/mental disability, medical condition, military/veteran status, genetic information, marital status, ethnicity, alienage or any other protected classification, in accordance with applicable federal, state, and local laws.
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