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Digital Media Manager

4 months ago

San Diego, United States Club Kokomo Spirits Full time

Company Overview: Club Kokomo is an award-winning spirits company committed to changing the way people drink rum. 


Job Description: As a Digital Specialist Manager at Club Kokomo Spirits. Responsibilities include:

Strategically develop and oversee the company's digital presence. Enhance the company's online reach and engagement. Restaurant and/or beverage industry experience is a huge plus.



Work closely with cross-functional teams to develop and implement digital campaigns, optimize digital platforms, and drive growth in online channels.


Key Responsibilities:

  1. Digital Strategy Development: Develop comprehensive digital strategies aligned with business objectives to increase brand visibility, customer engagement, and online conversion rates.
  2. Social Media Management:
  3. UGC Content Creation: Create engaging and authentic user-generated content. Including account videos (both on and off premise), cocktail builds, testimonials, and user stories, to showcase brand and products.
  4. Digital File | General Content Management: learn and manage current library content with an understanding of how and when different assets might be deployed. (Social vs paid ads vs on-premise collateral)
  5. Graphic Design: Story graphics and account support graphics.
  6. Influencer Marketing / Partnerships: Develop influencer partnership plans and execute with them accordingly. 
  7. Copywriting: Caption writing on all social platforms.
  8. Community Management: Foster a vibrant and engaged community on social media platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn by responding to comments, messages, and mentions, and facilitating conversations to drive brand awareness and loyalty.
  9. Website Management: Oversee the maintenance and optimization of company website, ensuring it reflects brand identity, communicates the company's value proposition effectively, and provides a seamless user experience across all devices. This largely includes header image updates, press and awards, and general copy updates.
  10. Newsletters: Coordinate the creation and distribution of newsletters twice a month to CKS subscriber base, delivering relevant content, promotions, and updates to drive engagement and conversions. Separately creating subscriber acquisition campaigns via social media to increase brand's subscriber base.
  11. Graphic Design
  12. Copywriting 
  13. Cross Team Collaboration: Work closely with Club Kokomo team members and vendors to ensure consistent communication across all mediums. A company directory listing all members and affiliates along with staff meetings will be provided during onboarding. 
  14. Event Coverage: Attend events to capture content and create reels and static content for social.
  15. Monthly Analytic Reporting: Website analytics and social media analytics with future plans for account growth. 
  16. Yelp / Google Review Management: Manage company reviews and distillery reviews. Respond when applicable.