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Paid Digital Marketing Strategist

2 months ago

Juno Beach, United States Apex Systems Full time

Title: Senior Digital Marketing Strategist

Duration: 1 year contract to hire

Location: Juno Beach, FL - Hybrid


Project:

Our client is seeking an experienced Paid Digital Marketing Specialist to support their in-house digital marketing teams at an exciting and transformative time as they work toward securing America's energy independence. This role requires a strategic thinker who can juggle multiple projects and work collaboratively with partners across internal and external agency teams to analyze paid digital marketing campaigns. In this role, you will be responsible for optimizing ad placement strategies for our in-house agency. By leveraging your expertise in paid digital marketing and data analysis, you will play a crucial role in driving the success of our advertising campaigns across various digital platforms. Your insights and recommendations will be instrumental in improving ad performance, maximizing ROI, and achieving our marketing objectives. If you're looking for an exciting position that will offer you career growth, then this is it


Responsibilities:

• Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising.

• Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs).

• Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases.

• Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS).

• Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners.

• Collaborate closely with creative teams to align ad creatives with optimized ad placements, ensuring a consistent brand message and visual appeal.

• Stay updated with industry trends, best practices, and emerging technologies related to paid digital marketing, ad platforms, and analytics.

• Identify opportunities to leverage new tools and methodologies for ad placement optimization and campaign enhancement.

• Build strong relationships with internal teams and agency partners, effectively communicating insights, recommendations, and campaign updates.


Qualifications:

• Bachelor's degree in marketing, advertising, business, or a related field

• Experience in paid digital marketing or ad placement optimization

• Proficient knowledge of various ad platforms: Google Ads, Facebook Ads Manager, LinkedIn Advertising, programmatic platforms, and ad servers

• Familiarity with website tagging and tracking implementation

• Excellent analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets

• Strong communication skills, both written and verbal, with the ability to present findings and recommendations to diverse audiences

• Ability to work on a W2 without sponsorship, cannot work on a 1099 or C2C for this opportunity