Paid Media Specialist

1 month ago

Long Beach, United States Gunn | Jerkens Marketing Communications Full time

Gunn | Jerkens—a creative branding and marketing firm headquartered in Long Beach, California—is seeking a Paid Media Specialist with a primary focus on researching, planning, and buying media for our clients as well as collaborating with a third-party digital media execution partner.


What Are We All About?

Gunn | Jerkens is a fully integrated digital marketing and brand agency. With a passionate team of ever-ready, in-house strategists, marketers, creatives, interactive developers, copywriters, and media masters, our team works together to build brands. We emphasize collaboration and leverage our unique talents to create exceptional brands, campaigns, and experiences through storytelling and creative problem-solving. Our goal is to inspire real connections and create a quantifiable impact for clients and their customers—all with a can-do attitude. We have fun, get creative, and value the contributions of every team member.


What Are You All About?

You are highly organized and have experience developing integrated digital solutions that consistently meet client business objectives, bring an eagle-eyed attention to detail, and are eager to collaborate on all things digital and beyond.


You understand that a positive attitude, strong work ethic and keen sense of prioritizing are vital to supporting a team, as it’s what keeps the group running effectively and clients returning. You also take pride in your robust attention to detail and are used to maintaining the highest degree of accuracy in all work produced. You’re always eager to do your part to the highest standards. Plus, you have a knack for staying on top of things and remaining cognizant of deadlines. You’re always looking to learn and continually seek opportunities to grow in this role and beyond.


Paid Media Specialist

The Paid Media Specialist will develop and effectively execute media plans and ad buys that reach target audiences across digital and traditional media platforms in conjunction with larger marketing initiatives.


Responsibilities:

  • Assist in creating and implementing media schedules driven by performance analytics and based on client KPIs and budgets.
  • Monitor media placements to make ongoing and proactive optimization recommendations (based on results), with the ability to present findings to account teams and clients, when needed.
  • Proactively seek media opportunities for new and existing clients.
  • Maintain strong relationships with third-party vendors to maximize media effectiveness, which includes targeting refinements and negotiating optimal rates and placements on behalf of clients.
  • Coordinate with vendors and internal departments to implement a variety of digital campaigns which include a mix of email marketing, display, native, paid social, paid search, geo-fencing, streaming audio and CCTV/OTT.
  • Collaborate with internal departments to develop marketing campaigns from the concept stage through to their execution and implementation.
  • Assist in managing multiple programmatic campaigns. Optimize bidding, creative updates, targeting, and URL scrubbing.
  • Oversee, review, approve and provide feedback on media content, plans, client presentations and media reporting, and be prepared to participate in client meetings and presentations.
  • Effectively manage media vendor invoices, billing and reconciliation.
  • Collaborate with account team to ensure all assets, strategies, goals and timelines are met.
  • Offer solutions and/or new tools to improve media planning/buying processes.
  • Keep up with digital ad and media trends to enhance client offerings and take Gunn | Jerkens media to the next level.


Qualifications:

  • Bachelor’s degree in marketing, communications, or a related field.
  • 4-5 years in digital media planning/buying or similar roles.
  • Expert knowledge of digital media platforms and metrics.
  • Prior experience managing and optimizing digital advertising campaigns using Google Ads, Meta Business Suite, or similar platforms is a plus.
  • Strong analytical, project management, and negotiation skills.
  • Able to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment.
  • Proficient in MS Office and Google Suite.
  • Must reside within commuting distance of Long Beach, CA, and be available to work in the office five days a week.
  • Confident, positive attitude, and ability to problem solve.
  • Strong attention to detail.
  • Effective time management and prioritization skills.
  • Marketing and advertising agency experience is a plus.


Equal Opportunity Employer.

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