Paid Digital Media Buyer

4 weeks ago


Juno Beach, United States Integriti Group Pvt Ltd Full time

Requirements:

  • Availability to work 100% of the time at the Client's site in Juno Beach, FL (required).
  • Expert level experience in the buildout and setup of digital ad campaigns on Meta, Google Ads, YouTube, programmatic, streaming audio and LinkedIn.
  • Experience executing campaigns, manage media budgets, pacing to goal and driving KPI's.
  • Experience with major paid digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Advertising, Simplifi programmatic platforms, and ad servers.
  • Experience with data analysis and visualization tools.
  • Experience with website tagging and tracking implementation, using tools like Google Tag Manager and Adobe Launch.
  • Experience with paid digital marketing metrics and KPIs, including CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
  • Bachelor's degree in marketing, advertising, business, or a related field.
Preferred:
  • Experience with Power BI.
  • Master's degree.
Responsibilities include but are not limited to the following:
  • Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising.
  • Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs).
  • Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases.
  • Identify trends, patterns, and actionable insights from data analysis to improve ad placement strategies and maximize campaign performance continually.
  • Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
  • Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners.
  • Collaborate closely with creative teams to align ad creatives


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