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Social Media Marketing Specialist

3 months ago

Paramus, United States Aydin Plastic Surgery Full time

IN PARAMUS OFFICE, NOT REMOTE

Full Time 40 hour work week THERE WILL BE NO TIME FOR A SIDE HUSTLE/PERSONAL SOCIAL MEDIA while in the office.


The ideal candidate will be responsible for creating marketing content and distributing it effectively across all platforms. It is important to not only be creative, but to be effective, ie are your posts/advertisements getting increased a) leads, calls, submissions, dms 2) likes 3) comments 4) follows 5) are the leads QUALITY, realistic leads?

KPIs will be monitored.


You will create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your posts and campaigns, ie measure KPIs and conversions. This is a plastic surgeon's office so you must be comfortable and professional when it comes to nudity and graphic surgery videos/photos. The content is to be used on our website, various advertising sites, IG and Tiktok. We are looking for someone passionate and creative.

 

RESPONSIBILITIES

  • Brainstorm and assist with the creation of promotions
  • Recognize and identify target markets and demographics with respect to different cosmetic procedures
  • Create content on IG/TikTok/Facebook to effectively communicate those promotions and solidify brand awareness to the consumer
  • Increase social media following and quality leads
  • Boost posts and advertising campaigns across social media
  • Track, analyze and report the success of advertisements, posts, campaigns with the sales team-KPI.
  • Communicate with sales team
  • Update Website with new before and afters and information related to office updates
  • Send Email Blasts to Clients
  • Assist in the implementation of advertising budget

 

REQUIREMENTS

  • At least 5 years of experience analyzing marketing data and KPIs
  • At least 5 years of marketing experience including graphic editing and content creation for social media and websites, with a demonstration on increasing following, leads, conversions, etc.
  • Must have a Bachelor's Degree in Marketing or Business and solid grasp on marketing concepts, such as consumer targeting and sales
  • Strong written and oral communication skills
  • Strong Knowledge and experience in social media analytics to see if ads are working
  • Be CREATIVE - Create an IG / TikTok video out of almost anything without losing focus on the services we provide.
  • Excellent editing skills and content creation both photos and video using Canva, Photoshop or other software
  • Must be comfortable and professional when it comes to nudity and graphic surgery videos/photos.
  • Reliable transportation to be in office

 

COMPENSATION/BENEFITS

IN PARAMUS OFFICE, NOT REMOTE

Full Time 40 hour work week. Hours vary depending on whether surgery is filmed (could start at 6am).

**THERE WILL BE NO TIME FOR A SIDE HUSTLE/PERSONAL SOCIAL MEDIA while in the office.

Pay commensurate with experience

Health/dental/vision

PTO

401(K) after one year.