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Social Media Manager
2 months ago
Our mission is to digitalize the people photography industry.
GotPhoto.com | fotograf.de is dedicated to making photographers' lives easier and more efficient. We provide an end-to-end workflow and e-commerce solution enabling photographers to digitalize key parts of their workflow - from photo management to payment, combined with a user-friendly platform. Making them more successful and spending more time behind the lens
Since 2012, our journey has been filled with an entrepreneurial spirit, witnessing countless success stories that prove our sustainable business model works and is profitable.
We're building a tight-knit ecosystem where everyone can thrive - including you Join our team of 170+ talented individuals and be part of our journey to empower photographers like never before
The Role
Your mission
GotPhoto is looking for a driven and creative Social Media Manager to join our Brand Marketing team in the Atlanta area ready to own our full-organic, global social ecosystem by developing and implementing social media strategies to enhance our online presence and brand awareness. This role requires experience leading brand social channels, a deep understanding of social media platforms, excellent content creation skills, and a strong pulse on the photography industry and its audience.
GotPhoto is growing and so is our team with around 200 employees across 5 countries. As we grow and expand, we recognize the need for a dedicated Social Media Manager to join our team and bring our brand voice to life on social.
Responsibilities
- Social Strategy: Develop and implement engaging social media strategies that align with business and marketing objectives by identifying content pillars to structure the conversation, and tailor the global brand identity, personality, and voice specifically for the social audience while ensuring consistency with other marketing channels.
- Calendar Creation, Scheduling, and Execution: Leverage social strategy, data, and content (graphics and videos) to generate and maintain editorial calendars and schedule organic content
- Content Creation: Lead the development of graphics, images, and videos in alignment with brand guidelines, collaborating with our photographers and design team. Brief the content team to create engaging copy, and oversee the pre-production, shooting, and post-production processes for all photography and videography needs, with support from the content team.
- Social Media Campaigns: Assist in the planning, execution, and monitoring of organic social media components of marketing campaigns to boost brand awareness, engagement, word of mouth, and positive sentiment. Work closely with the Growth team to develop paid social campaigns that drive qualified leads and signups. Coordinate with cross-functional teams to ensure campaign alignment with overall marketing goals and define key performance indicators for social media campaigns.
- Partner & Influencer Management: Develop strong relationships with social media influencers, photographer partners, and relevant brands for thought-leadership content
- Community Engagement: Foster community engagement by actively participating in relevant conversations and discussions, and monitor social media channels for comments, messages, and mentions, responding promptly and professionally. Moderate and repost relevant user-generated content according to brand guidelines. Develop strong relationships with social media influencers and our photographer partners for thought-leadership content, and engage other brands for social collaborations.
- Analytics, Reporting & Optimization: Track and analyze key performance metrics, such as reach, engagement, and follower growth, using social media analytics tools. Prepare regular reports and provide insights to optimize social media performance. Monitor active campaigns and adjust strategies based on incoming data, and optimize social media profiles and groups to enhance visibility, engagement, and audience growth.
- Industry Monitoring: Stay up-to-date with social media trends, emerging platforms, and industry best practices. Propose and implement creative ideas to keep the brand's social media presence current and engaging, and prepare succinct reports to educate the internal marketing team on best practices.
- +3 years of experience leading brand socials
- Strong understanding of social media platforms (Instagram, Facebook, and Facebook groups), their respective audiences, and insights
- Proficiency in using video editing services like CapCut and Adobe Suite
- Proven track record of being creative and engaging with professional audiences
- Ability to leverage internal departments for support
- Previous experience creating visual content and copywriting a plus
- Our culture: Yes, this may sound cheesy - but our eNPS of 47+ speaks for itself and is a testament to the collaborative and open work environment we've created. We have a bi-annual review process and a strong feedback culture to ensure your growth.
- Hybrid Work: We operate in a flexible hybrid model, combining the best of both worlds. With teams distributed across the US, our meeting hub is in Atlanta, and the meeting frequency depends on your location.
- Work from Abroad: We enable you to work from almost anywhere, allowing up to 40 days outside the USA.
- Generous Leave Policy: We offer a generous leave policy to help you balance work and life, along with a flexible sick leave.
- Well-being & Personal Life: We provide paid medical leave and paid parental leave
- Fitness: Enjoy a subsidized fitness membership with various options to choose from.
- Learning & Development: You'll receive an annual learning budget of $500, which can be increased to $1,000.
A Final Word:
Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you're interested: we're excited to discover how your distinctive experience can enhance our team
We work as one team. Wherever you come from. However, you identify. We believe in equal opportunities.
We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion, or belief. We make hiring decisions based on your experience, skills, and personality. We believe that employing a diverse workforce is the right thing to do and is central to our success.
