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VP, Head of Marketing

3 months ago

Westlake, United States Equity Trust Company Full time

*This position is based out of our Westlake, OH location and is eligible for a hybrid schedule after probationary period.


JOB SUMMARY:

The Vice President, Head of Marketing defines, develops and executes the marketing plan designed to optimize Equity Trust’s (herein referred to as “Company”) brand, while promoting value proposition and generating qualified leads in an economically efficient manner consistent with budget. Collaborates and partners closely with the leaders of multiple departments to ensure that the Company’s needs are addressed. Delivers marketing goals in alignment with the goals of the Company.


ESSENTIAL FUNCTIONS:

  • Collaborates with senior leaders in the organization to determine marketing opportunities and approaches with specific focus on results and impact
  • Develops and maintains an inspiring brand identity for the organization
  • Defines and implements an integrated media and communications strategy spanning social media, public relations, thought leadership, partnerships, ambassadors, and community development
  • Seeks external opportunities to grow the Company’s brand and audience through various partnerships, media opportunities, and community engagement projects
  • Leads consumer insight and market intelligence efforts to inform target audience definition and deepen audience understanding of organizational functionality
  • Executes marketing initiatives to create and nurture prospects through all available channels, such as marketing automation, events, social media, direct mail, trade shows and webinars
  • Develops strategic marketing plans to drive customer experience and retention including annual planning and ad-hoc strategies
  • Ensures marketing campaigns contain compelling content, are targeted to the right audience, and have an underlined strategy to drive the desired call to action
  • Analyzes the performance of marketing initiatives against organization goals and develops plans for maximizing results
  • Maintains expert knowledge and understanding of state-of-the-art practices in marketing and communication
  • Develops and maintains KPIs to measure the effectiveness of the marketing team and the prospect journey
  • Collaborates and assists the organization in creating and maintaining positive online reputation
  • Creates educational materials related to the Company’s products and services and ensures they are produced in a variety of medias (video, audio, book, guides, etc.)
  • Manages all Retail and Institutional client communications, ensuring client-centric messaging, accuracy of content, and branding
  • Manages relationships with external agencies and ensures that performance and delivery is consistently measured
  • Ensures budgeting efforts are appropriately integrated with other planning processes within the Company
  • Partners with corporate executives to identify and prioritize new business opportunities
  • Keeps abreast of industry news and competitor trends and prepares business proposals when opportunities present themselves
  • Coaches, mentors, and develops team members, oversees new associate onboarding, provides career development planning and opportunities
  • Leads associates to meet Company expectations for productivity, quality, continuous improvement, and goal accomplishment
  • Maintains transparent communication by sharing appropriate organizational information through department meetings and one-on-one meetings, email and regular interpersonal communication


OTHER FUNCTIONS:

  • Supports various corporate projects/initiatives including writing/branding RFPs, acquisition communications, acquisition integrations, corporate communications and presentations, etc.
  • Performs other duties as assigned


QUALIFICATIONS:

Education and Experience:

  • Bachelor’s Degree in Marketing, Communications or related field
  • 15 years of marketing experience, financial service industry preferred
  • Experience with lead generation, email marketing, direct mail, branding, CRM (Salesforce a plus), marketing automation (Pardot a plus), social media marketing, budgeting, reputation management, graphic design, marketing analytics, and copywriting


PROFESSIONAL CERTIFICATIONS:

  • None required


TECHNICAL SKILLS:

  • Ability to analyze and interpret campaign performance and ROI
  • Professional verbal and written communication skills
  • Intermediate Microsoft Office skills (Word, Excel, PowerPoint)


BEHAVIORAL COMPETENCIES:

In addition to the Core Company competencies of Cultivates Innovation, Nimble Learning, Action Oriented, Collaborates and Being Resilient.

  • Strategic mindset
  • Courage
  • Drives results
  • Drives engagement
  • Drives vision & purpose


PHYSICAL DEMANDS/WORK ENVIRONMENT:

This job operates in a professional office environment. This role routinely uses standard office equipment. While performing the duties of this job, the associate is regularly required to speak and hear. The associate is frequently required to sit for extended periods of time, stand, walk, use hands and fingers, and reach with hands and arms. It requires the ability to lift files, open filing cabinets, and bend or stand on a stool as necessary.


DISCLAIMER/ASSOCIATE ACKNOWLEDGEMENT:

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.


Equity Trust Company is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. If you have a disability that requires accommodation or paper application, please contact us at careers@trustetc.com.