Leasing and Marketing Specialist

Job Overview:

The Leasing and Marketing Specialist, under the direction and supervision of the Community Manager and FirstService Residential is responsible for leasing and marketing of the property while maximizing occupancy and resident retention. Schedule is Monday-Friday 9am-5pm. The will be occasional evening or weekend appointments.

Your Responsibilities:

The job duties listed are typical examples of the work performed by positions in this job classification. Not all duties assigned to every position are included, nor is it expected that all positions will be assigned every duty. See separate job duties document for comprehensive list.

• Accountability for servicing customers with a focus on the values of FirstService Residential: Do What's Right, Own It, Improve It, Aim High, Build Great Relationships, and Be Genuinely Helpful
• Must maintain regular and punctual attendance to required shifts, meetings, trainings, and related employment engagements to support position responsibilities and duties. Any alterations to required schedule must be reviewed and approved, in advance by your supervisor.
• Responsible for meeting or exceeding the occupancy and leasing goals of the communities and ensuring Minnesota standards are followed in all marketing initiatives.
• Communicate with all leads in a timely matter with excellent customer service, following all Fair Housing and EPA laws and regulations. Including but not limited to Knock reporting, prospect initiation, schedule tours, follow ups – moving them through the CRM platform.
• Conduct tours, diligently pursue the close of each tour to sale, perform follow-ups, and execute all lease paperwork with prospective residents.
• Set leasing strategy and regularly debrief with the Community Manager regarding traffic, prospect objections, and upcoming events. Leasing and Marketing meeting weekly and email traffic reporting at end of day on last day of work week, Saturday.
• Maintain leasing documents with promotions, internal competitions, leasing goals, and availability. With a renewal meeting the 3rd Wednesday of every month to review.
• Updating ILS listings with all platforms of unit marketing sites including updates availability, promotions, floor plans, photo's, etc.
• Maintain maximum occupancy of properties by building long term relationships with current residents and securing renewals of existing leases. Provide residents with renewal paperwork 12 weeks prior to lease end dates, execute all notice to vacate and non-renewal forms with current residents.
• Undertake marketing research based on comps of local apartments within the area of the building being leased. Research and report rent pricing, availability, website design, events, promotions.
• Plan and implement renewal leasing campaigns and marketing plans to be presented to the Community Manager at Lease Renewal Meeting
• Partner with local businesses to keep a positive image with the community and provide co- marketing opportunities for residents.
• Move in checklist email sent to future resident at least 2 weeks prior to move in or subject to approval, whichever comes first, including: Leasing detail information, schedule of unit key pick up, loading dock reservation coordination, payment information and options, utility set up, internet options, updating address with USPS, renters' insurance requirements. Email includes a 3rd party Excel form needs for move in.
• Move out checklist emailed to residents that are vacating at least 45 days prior to move out date to include: Move out date and details regarding polices, move out checklist on items resident should do prior to moving out, disconnect of utility reminder, cleaning list and fees for damages/items left/additional cleaning units.
• Provide ongoing advertising/marketing suggestions throughout the year.
• Maintain a positive and professional relationship with residents to spread positive word of mouth about the community.
• Must be willing to adjust work responsibilities as necessary for the building.
• Follow safety procedures and maintain a safe work environment.
• Reporting of on-site deficiencies, safety hazards or building concerns; as the leasing agent, it is a responsibility to uphold the residency and building. Reporting any issues or concerns to the Community Manager is pertinent to the success of operations.
• Follow safety procedures and maintain a safe work environment.
• Ensure Move Ins and Move outs flow through the procedures and process laid out by the building and Property Manager.
• Customer service to residents and vendors as it relates to resident requests when Community Manager is unavailable.
• Manage Yardi/Rent café databased for reporting lease end dates, market rate rent reports, process of applications and converting resident into Yardi system after approval.
• Assist FirstService Residential leadership team on special projects and account management as needed.
• Maintain a calm and pleasant personality in all types of situations and create great customer service outcomes. Interacts with residents, guests and fellow team members with tact and courtesy.
• Adheres to prescribed standard operation procedures covering all aspects of residential operations.
• Other duties may be assigned as necessary to provide seamless and excellent experience for our internal and external clients.

Skills & Qualifications:

• High School Diploma
• Associate or bachelor's degree (Preferred)
• Rent Café, Excel, Yardi, Outlook and at least 2 years in leasing word experience is required
• Previous Apartment experience, preferably in leasing role preferred
• Knowledge of customer service principles and practices
• Customer service focused and understands the value of a smile
• Outgoing and confident personality with consistent professional demeanor, able to manage varying personalities
• Collaborative attitude and team player but also must have the ability to work independently
• Exceptional interpersonal skills
• Computer literacy with knowledge of Rent Café, Yardi, Outlook and Excel
• Exceptional phone etiquette
• Knowledge of basic administrative duties and organization skills
• Ability to multi-task and prioritize duties
• Exceptional communication skills – verbal and written
• Attention to detail and accuracy
• Highly organized and detailed-oriented
• Problem solving skills
• Able to take direction
• Reliable, punctual, and discreet

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully

• Standing, sitting, walking throughout the property, ability to lift and or move up to 30 lbs., use of phone, computer, keyboard

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Hours over and above normal office hours will occur, including evenings, holidays, and some weekends. Schedule is subject to change based on business needs.

What We Offer:

As a full-time exempt associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, vision, EAP services, Life Insurance, and Long-Term Disability coverage. In addition, you will be eligible for vacation and sick time off benefits, 9 paid holidays, and a 401k with company match.

Compensation: $28.85/hour ($60,008 annually)