Email Marketing Manager

1 month ago


Newark, United States Synergy Interactive Full time

Key responsibilities include:

- Own and manage production of outbound marketing campaigns across email, push, and emerging communications platforms

- Coordinate with several internal teams including content marketing, member engagement, and research to consult, build, and refine their outbound marketing tactics

- Develop and build sophisticated customer segments for outbound campaigns, optimizing for KPIs

- Create automated marketing campaigns and migrate current manual campaigns to increase efficiency on proprietary systems

- Serve as a subject matter expert on email and push best practices and CAN-SPAM and CASL to internal clients

- Integrate personalization into our outbound marketing campaigns through data providers and flexible templates

Basic Qualifications

  • 2-5 years of hands-on experience executing emails with Salesforce/Exact Target or similar ESPs (Email Service Providers)
  • Expertise in managing and prioritizing multiple projects with a great attention to detail
  • Bachelor's Degree in Business, Marketing, Communication, Technology Field, or related field of study
  • Strong organizational and communication skills with proven ability to handle multiple projects in a fast-paced environment and ability to collaborate with cross-functional team
  • Technically capable, excellent communicator, and a desire to improve processes
  • Strong analytical capability and a solid understanding of success metrics
  • Working knowledge and understanding of HTML



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