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Email Marketing Manager
1 month ago
Key responsibilities include:
- Own and manage production of outbound marketing campaigns across email, push, and emerging communications platforms
- Coordinate with several internal teams including content marketing, member engagement, and research to consult, build, and refine their outbound marketing tactics
- Develop and build sophisticated customer segments for outbound campaigns, optimizing for KPIs
- Create automated marketing campaigns and migrate current manual campaigns to increase efficiency on proprietary systems
- Serve as a subject matter expert on email and push best practices and CAN-SPAM and CASL to internal clients
- Integrate personalization into our outbound marketing campaigns through data providers and flexible templates
Basic Qualifications
- 2-5 years of hands-on experience executing emails with Salesforce/Exact Target or similar ESPs (Email Service Providers)
- Expertise in managing and prioritizing multiple projects with a great attention to detail
- Bachelor's Degree in Business, Marketing, Communication, Technology Field, or related field of study
- Strong organizational and communication skills with proven ability to handle multiple projects in a fast-paced environment and ability to collaborate with cross-functional team
- Technically capable, excellent communicator, and a desire to improve processes
- Strong analytical capability and a solid understanding of success metrics
- Working knowledge and understanding of HTML
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