Content Marketing Manager

2 months ago

Newark, United States Genesys Cloud Services, Inc. Full time

United States, New Jersey, Newark Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. Summary: You will be the advocate for our prospects and customers by creating compelling, contextual journeys. Anticipate buyers' needs, meet them on their journey, educate with thought leadership and guide them throughout their customer lifecycle in a way that is generous, useful,

trustworthy

and noteworthy.

Y

ou

will enable

Genesys cross-functional teams to achieve this mission efficiently and effectively across earned,

paid

and own

ed m

edia.

Key Responsibilities: The primary responsibilities for this role include (but are not limited to): Build buying journeys Build

an

d

m

a

intain

content buying journey

maps across

key initiatives

,

ensuring each journey is complete

and includes content across each stage of the buying funnel Identify

buying journey content gaps and

recommend

solution

s

to those gaps, including asset refreshes, net new assets, etc.

, that serve cross-functional teams Advise on the best placement and promotion of assets through marketing channels, such as Genesys.com, social media, email and more Work with subject-matter experts to create "narratives" for marketing campaigns and priorities that begin with contextual problems and drives to specific outcomes and solutions Enable cross-functional teams to activate defined narratives and buying journeys Create compelling content that fills a gap in one or more buying journeys Short-form content - emails,

landing

pages

,

checklists,

web pages Longer

-form content

-

ebo

oks

and blogs Video script

s

- Sizzle

and

explainer

videos

,

and on-demand webinars Liaise with demand generation teams Create new and

optimize

existing

individual

emails and email cadences to deliver compelling buying journeys

that convert Make the campaigns teams aware of and get input on

new content

requests in relation to their marketing goals Analyze performance of content and campaigns. Bring back actionable insights to content team and cross-functional teams. 7

+ years of relevant professional experience in content production,

strategy

and management Experienced storyteller with excellent written,

verbal

#J-18808-Ljbffr

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