Director of Marketing and Partnerships

2 weeks ago

Houston, United States RYDE Full time

Company Description

RYDE is Houston's premier rhythm-based indoor cycling studios. We're a high-energy community with industry-leading instructors who deliver an unparalleled, immersive 45-minute workout experience. Every RYDE is carefully designed to challenge and inspire, boosting your endurance, strength, and fitness level. Our team of passionate instructors challenges you to push your limits and sharpen your competitive edge. You can count on a full towel service, private lockers, showers, carefully curated products, and much more.


Job Description

This is a full-time on-site role as the Director of Marketing and Partnerships located in Houston, TX. This individual will be responsible for the RYDE marketing strategy as well as developing strong corporate, community, and business to business partnerships.


Roles and Responsibilities

  • Lead, oversee and execute an industry-leading marketing strategy to increase brand awareness, drive customer acquisition, and enhance customer retention.
  • Spearhead and execute a next-level social media strategy and presence which reflects the RYDE brand image and portrays the culture and community. Platforms include but are not limited to Instagram, Facebook and TikTok.
  • Create and execute marketing campaigns to retain current clientele and capture new clientele through social platforms, email marketing, RYDE website, RYDE App, push notifications and digital advertising campaigns.
  • Create polished RYDE branded graphics leveraging Adobe Photoshop, Illustrator, InDesign, Lightroom, Canva, Figma, and more.
  • Produce high quality photography and videography to be used on social platforms and for marketing graphics through company photo and video shoots.
  • Manage and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and other paid media channels.
  • Manage the RYDE marketing budget effectively to maximize ROI.
  • Analyze market trends, customer insights, and competitor activities to identify opportunities for growth and innovation.
  • Develop, maintain, and grow strong corporate partnerships and serve as the primary point of contact for private events and group bookings.
  • Plan, organize, and execute any RYDE company and community events.


Qualifications

  • 3 + years of relevant experience
  • Expert in social media and corresponding content creation
  • Proficient in graphic design softwares such as Adobe Photoshop, Illustrator, InDesign, Lightroom, Canva, Figma, and more
  • Proven track record of managing successful marketing campaigns and driving measurable results
  • Strong understanding of digital marketing channels, including social media, email marketing, SEO and PPC advertising
  • Ability to manage multiple projects and meet deadlines
  • Strong interpersonal skills and ability to build long-term relationships
  • BBA in Marketing, Business, or related field
  • A personal passion for fitness and/or the RYDE brand is preferred


Benefits:

• Competitive Pay

• Health Insurance

• Paid Time Off

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