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Amazon Platform Specialist
4 months ago
Amazon Platform and Advertising Specialist
We are seeking a talented and experienced Amazon Platform and Advertising Specialist to join our team. This role is instrumental in ensuring our clients' success on the Amazon platform, from optimizing product listings to developing and executing targeted advertising campaigns. The ideal candidate will have a deep understanding of Amazon's ecosystem, excellent analytical skills, and a passion for staying up to date with the latest e-commerce trends.
Key Responsibilities:
Amazon Account Management:
- Manage and maintain the company's Amazon seller account, ensuring all product listings are accurate and up to date.
- Monitor account health and address any account-related issues promptly.
Product Listing and Optimization:
- Create and optimize product listings with high-quality images, compelling product descriptions, and relevant keywords to maximize discoverability and conversion rates.
- Ensure that all product listings comply with Amazon's guidelines and policies.
- Create and optimize product listings to enhance visibility, conversion rates, and customer engagement.
Pricing and Competitive Analysis:
- Monitor and adjust pricing strategies to remain competitive within the Amazon marketplace.
Amazon Marketing Services:
- Analyze competitors and market trends to identify opportunities for pricing adjustments
- Develop and manage Amazon advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, and video ads) to maximize ROI, including promotions and discounts.
- Setup and maintain brand registry, store-front creation and optimization, case management and additional marketing service programs such as posts and email marketing.
- Conduct keyword research and competitive analysis to identify opportunities for growth.
- Monitor and analyze key performance metrics, such as ROAs, ACoS, click-through rates, conversion rates, and overall campaign performance.
Client Management:
- Provide strategic recommendations and insights to clients for improving their Amazon presence and sales.
- Stay informed about Amazon algorithm updates, industry trends, and changes in best practices to adapt strategies accordingly.
- Collaborate with clients to understand their unique goals, challenges, and target audiences.
- Stay up-to-date with the latest e-commerce and Amazon trends to maintain a competitive advantage
Performance Analytics:
- Utilize data and analytics tools to assess sales performance, track key metrics, and generate actionable insights.
- Prepare and present regular reports on sales, trends, and performance to the management team.
Collaboration:
- Work with cross-functional teams to develop synergistic e-commerce strategies.
- Work closely with the marketing, logistics, and product teams to coordinate efforts and improve the Amazon sales channel.
Qualifications:
- Bachelor's degree in marketing, business or equivalent experience.
- 1 to 2 years' experience in managing Amazon advertising campaigns and optimizing product listings.
- Deep knowledge of Amazon's Seller Central and Vendor Central platforms.
- Proficiency in Amazon Advertising Console and keyword research tools.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent communication and client management skills.
- Self-motivated and able to work independently, as well as in a collaborative team environment.
- Certifications in Amazon advertising and e-commerce platforms are a plus.
