Paid Social Manager-(Media Agency)

1 month ago

Boca Raton, United States Search Max, Inc Full time

SALARY: $75-80K

HYBRID 3-DAYS IN OFFICE



Job Description

We are seeking a highly skilled and motivated Paid Social Media Manager to join our growing team. You will be responsible for planning, implementing, and optimizing paid social media campaigns to enhance our client’s visibility, engage our target audience, and achieve key performance indicators (KPIs). The ideal candidate is a creative thinker with a strong analytical mindset, proficient in social media advertising platforms, and capable of staying ahead of industry trends.


DUTIES AND RESPONSIBILITIES:



  • Campaign Strategy and Planning
  • Develop comprehensive paid social media strategies aligned with overall marketing objectives for assigned brands and / or campaigns
  • Collaborate with cross-functional teams to integrate paid social campaigns into broader client initiatives
  • Consistently and proactively identify opportunities for campaign optimization that stand out from the competition.
  • Execution & Optimization
  • Manage end-to-end execution of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, etc.
  • Optimize campaigns based on performance metrics, adjusting targeting, creative elements, and budgets as needed.
  • Implement A/B testing strategies to refine and improve campaign effectiveness.
  • Excellent understanding of campaign tracking parameters as it relates to the success of traffic and conversion campaigns.
  • Budget Management
  • Develop and manage budgets for paid social media campaigns.
  • Monitor and report on campaign expenditures, providing insights into ROI and cost-effectiveness.
  • Analytics & Reporting
  • Utilize analytics tools to track, analyze, and report on key performance metrics.
  • Generate regular insights on campaign performance, providing actionable recommendations.


QUALIFICATIONS AND SKILLS:

  • In-depth knowledge of social media platforms and their capabilities.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and collaboration skills.
  • Expertise across all major paid social media tools & platforms
  • Demonstrate expert knowledge of media fundamentals, including media math, target audience development, and KPI goals
  • Create flowcharts, budget sheets, and PowerPoint presentations
  • Establish a collaborative working relationship with the media & account teams to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely manner
  • Perform monthly or as-needed reporting for the clients and account team, providing insight into performance
  • Bachelor's Degree in advertising/marketing or related field
  • Minimum of 5 years of media-buying experience at an advertising agency
  • Detail-oriented individual with excellent written and verbal skills
  • Proficient in working with Excel, PowerPoint, Gmail/G-Suite
  • Analytical skills and assembling performance reports
  • Positive person who thrives on working with others as a team, but can also work autonomously to complete projects
  • Ability to manage multiple projects simultaneously, adapting easily to changes in requests
  • Client-facing experience and presentation skills a plus

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