SEO Specialist

4 weeks ago

Boca Raton, United States Lamark Media Full time

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. The response in the marketplace has been strong and Lamark is continuing to lead innovation in the space.

WHO WE ARE LOOKING FOR:

The SEO Specialist is responsible for executing Search Engine Optimization (SEO) campaigns through technical, on- and off-site strategies. The position will play an integral role in driving leads and bolstering online sales for a variety of clients. The ideal candidate is experienced in SEO tactics, thinks strategically, and is able to quickly understand and support initiatives that will contribute to the goals and success of the client.

Lamark is seeking team players looking to invest long-term in their career growth, and who demonstrate our Core Values of Partnership, Transparency, Accountability, Passion, and Learning. The work environment is collaborative, challenging, supportive, flexible, and rewarding. We place a high value on fostering growth and helping team members achieve their short- and long-term goals.

WHAT YOU WILL DO:

Key Functional Areas of Responsibility

· Develop strategic roadmaps to improve website visibility and grow qualified traffic

· Perform website and competitor analysis using various SEO tools

· Research and analyze keyword strategies

· Write meta tags and effective calls-to-action

· Develop content topics and strategies designed to meet client goals

· Optimize and publish content to client sites through a variety of CMSs

· Execute link building and link profile management activities including mention monitoring and outreach

· Execute local search optimization activities including citation management, GBP optimization, and on-site GEO-targeting modifications

· Work with Creative and Development teams to implement SEO and UX best practices

· Advocate for SEO and Content Marketing Best Practices

· Analyze data from analytics tools, Search Console, crawling tools, and more

· Understand key metrics and utilize reporting tools to prepare insights for monthly client reports

· Keep abreast of the latest algorithm changes, SEO tools and techniques

· Work closely with a talented team of SEO tacticians and content creators

Professional Competencies

· Ability to work strategically for a portfolio of clients

· Excellent time management skills

· Strong drive to self-manage priorities using Project Management software in a remote environment

· Competency to respond to shifting priorities quickly and effectively when necessary

· Outstanding ability to think creatively, and positively approach problem-solving

· Ability to clearly and effectively articulate thoughts and points

· Professional demeanor and dependable work-ethic

· Excellent interpersonal skills and ability to work well both independently and in a team setting

· Self-motivation, diligent attention-to-detail, and dedication to quality

Professional Skills & Qualifications

· Passion for Internet marketing and self-education in industry principles

· Knowledge of on-page SEO and modern tactics for success

· Knowledge of and experience executing technical on-site optimization

· Experience in executing link profile management strategies

· Experience in optimizing for local search results

· Proficiency in MS Excel, PowerPoint, and Word

· Experience in Google Analytics and Search Console

· Working knowledge of HTML

· Experience in an agency setting a plus

Perks and Benefits

  • Incredible company culture. We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
  • Diverse and forward-thinking environment
  • Great career growth opportunity—you’ll have direct access to agency leadership
  • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
  • 401(k) with employer matching
  • Bi-weekly team workshops and group discussions

PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

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