Marketing Events Manager

Job Description  

Do you have a knack for creating engaging experiences that capture attention and create impactful moments for attendees? Do you have a passion for executing a well-designed event plan? Do you believe that what you do before and after an event is just as critical as the event itself? Do you love seeing the impact your events have on revenue and the sales pipeline? Are you a stickler for staying within budget, and prioritizing your resources? Do you love to travel and see places across the country? If so, keep reading…  

The Marketing team at RTA is looking for an Events Manager. This person helps RTA grow through a well-executed event strategy that enhances our brand presence and thought leadership through tradeshows and events for our prospects, customers, and industry partners. The right team member will create a well-defined event budget and be strategic in how it’s spent, maximizing reach and effect along the way. They will know the various tradeshows, their audiences, and how to create a memorable experience during the event along with thorough pre and post event planning. They intrinsically know the value of having our thought leaders speaking and engaging the audience and so they pursue speaking engagements with zeal and tenacity. Lastly, they thoroughly enjoy being with the crowd to mix it up with their peers on the tradeshow floor.  

Does this sound like your groove? Apply  

What We’re Looking For  

Someone who:  

• Will hold themselves and others accountable while being emotionally intelligent and humble. 
• Will passionately care about our clients and the jobs they do. Our clients are government and trucking fleet managers, parts clerks, automotive technicians, and they maintain everything from squad cars to school buses so that everyone comes home safely at the end of the day.  
• Will confidently own the events manager role, while seeking collaboration and buy in from others.   
• Fully embraces team health and eliminating the “5 dysfunctions of a team” (Patrick Lencioni). 
• Has the ability to pivot quickly when needed and maintain a positive attitude.  
• Is willing to lift boxes, clean floors, and hold doors if that’s what it takes to get something done.   
• Thinks of themselves less, while not thinking less of themselves.  
• Understands the power and impact of their words and actions. 
• Constantly looks for more: more to learn, more to do, and more opportunity.  
• Has good ideas on how to improve the writing of this job posting  
• Loves to read, learn, grow, and stretch themselves. Extra points if they’ve read Obviously Awesome, They Ask, You Answer or anything from Seth Godin and Patrick Lencioni 

Specifically, someone who:  

• Knows how to make a splash at tradeshows and events 
• Loves a good project plan and working with stakeholders to see it through 
• Thrives in the meet and greet – networking is almost a pastime  
• Gets creative in maximizing an event budget and is meticulous in tracking expenditures 
• Advocates for thought leadership and successfully gets speakers on stage as much as possible. 

Is all this dancing at your disco? Let’s talk  

Key Results Areas (aka the Job Outcomes)  

1. KPIs based on leads, pipeline, and revenue generated at each event. 
2. Secure speaking engagements for our subject matter experts at as many events as possible.  
3. Elevate the RTA brand presence at events and ensure the brand is always represented to the highest standard. 
4. Execute an industry-leading in-person conference, RTA Connect. 
5. Position RTA as a leader, innovator, and problem-solver. 

Detailed Duties List:  

• Manage and own the budget and performance of all events for RTA 
• Lead in the planning and execution of events. This includes trade shows, conferences, advisory board meetings, association meetings, customer dinners and entertainment, etc. 
• Cultivate memorable experiences for people interacting with our brand. 
• Serve as team lead at each event to ensure that the booth is set up correctly, that our brand is represented well, and that our team behaves and performs to expectations.  
• Help gather leads and speak to our company positioning and product functionality with booth visitors. 
• Select and coordinate the best pre, at, and post-show marketing options that help us meet our objectives within our budget. 
• Responsible for how we capture lead information at shows. 
• Keep track of and inventory of our events assets and SWAG items. 
• Coordinate all personnel, booth, SWAG, and vendor logistics for each event. 
• Ensuring a smooth process for shipping booth and SWAG items back to HQ or the next 
• event. 
• Work with marketing and sales to execute on our Account Based Marketing strategy, prioritizing target accounts to provide personalized experiences that help move them towards the next milestone in their buying journey. 
• Partner with the SDR and Sales teams to ensure SLAs are met and that these teams have all the information and tools they need to be successful following up with these leads. 
• Assess and recommend solutions to any gaps in how our brand or products are presented at events. 
• Coordinate 15-20 trade shows per year, plus project manage our RTA Connect conference  
• Attend 75% of all events for a given year. Roughly 15 events.
• Report monthly and quarterly on events performance. This includes leads generated, pipeline created, conversion rates, closed-won ARR, pipeline return on spend ratio, and return on investment. 

Feeling confident that this is in your playlist? Let’s put that to the test   

The Bottom Line  

You’ve made it this far, so congratulations We are really looking for people who are ideal team players, with an almost frightening intensity around people, and a passion for developing team members.  

Base salary for the role is between $90k and $105k, based on experience. This is a full-time, in-office role (WFH available on Tues/Thurs). 

About Us  

RTA has been established since 1979 and is a certified Great Place to Work Our purpose is to help fleets succeed, with our current mission to help fleets save $100m in their operations. We pride ourselves on creating a caring, team-oriented, family-friendly atmosphere for both staff and clients, and love that our work makes a positive impact on all the lives we touch. Our clients carry kids in school buses, first responders in emergency vehicles, patients in ambulances, food and medical supplies in trucks, and people just taking the bus or train to work. We do meaningful work, and we want our clients to have the best tools and experiences available to them.   

Our office spaces are open, spacious, and colorful, with an abundance of natural light. We come together often as a company to enjoy freshly baked desserts or awesome lunches, and genuinely enjoy each other’s company. We offer some pretty unique perks and benefits, as well as all the standard ones.  

Coming from the east side? You’ll enjoy waving at the traffic going the other way while never having to stare at the blinding sun. It only takes about 30 minutes to get here from downtown Scottsdale in the mornings. We are located close to Arrowhead Mall, with quick access to the 101 from multiple directions.  

If all of this sounds like you, and your type of company, then click apply Seriously, we’ve asked you three times, and you are still reading. Come on, get’s your hands up and let’s raise the roof