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Digital Media Manager

2 months ago

Phoenix, United States MetricsEdge Full time

MetricsEdge is a digital analytics & performance marketing agency based in Phoenix, AZ. Our team is made up of critical thinkers who crave data and have a natural curiosity to answer complex problems for our clients. We pride ourselves in our purposeful culture and take ownership of our clients’ business goals as if they were our own.


You’ll be a key member of the team, mining data for actionable insights to inform and improve digital media efforts tied to business outcomes for clients. You must be a data-driven self-starter, with the ability to manage multiple projects. “Grit level” and a growth mindset are very important to MetricsEdge; we require team members who like to work hard and continually improve and learn.


Responsibilities & Duties:

  • Manage, optimize and scale paid search campaigns for multiple clients and verticals on a day-to-day basis, developing proactive, strategic optimizations to help clients achieve business goals
  • Manage display, video and audio campaign strategy and execution, leveraging various DSP platforms
  • Manage paid social campaign strategy and execution, leveraging various social platforms
  • Manage media plans, budgets and pacing for clients
  • Collaborate with partners to define and develop creative assets, traditional media or PR
  • Identify and coordinate with the CRO team for A/B testing opportunities to continually improve conversion rate and campaign efficiency
  • Make recommendations to clients for improved performance as it pertains to budget allocation, landing page optimization, and audience targeting
  • Ensure accounts remain in scope and perform ongoing adjustments
  • Compile monthly reporting and data to drive insights and strategy
  • Participate in meetings and email communication with clients


Qualifications & Skills:

  • Must be located in Arizona
  • Google Ads certifications and a minimum of five to seven years managing paid campaigns, agency experience a plus
  • Results-oriented and data-driven with ability to translate complex data into actionable insights
  • Experience using Google Analytics to analyze channel performance; Google Analytics certification a plus
  • Experience with Google Tag Manager, Google Search Console a plus
  • Excellent verbal communication and presentation skills
  • Exceptional attention to detail
  • Previous experience in lead generation or other performance marketing verticals
  • Conversion rate optimization experience preferred
  • Self-motivated with the ability to manage and complete tasks independently
  • Bachelor's degree in a related field