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Database Marketing Manager

3 months ago

Hot Springs, United States Lead Allies Inc. Full time

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Responsible for supervising and managing staff in the Marketing Database area. Develops, implements, and manages operational goals and monitors achievements of performance and profit objectives; Effectively oversees and is responsible for the database function; ensuring the design, maintenance, and implementation of database management systems. Responsible for the data integrity of the customer database.
  • Works closely with the Director to develop the property’s overall reinvestment strategy.
  • Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment, and sponsorships through all direct response marketing mediums.
  • Conducts market research, analyzes gaming industry trends & utilizes local market dynamics as a basis for visioning and designing all direct mail programs.
  • Creates effective and efficient schedules, while maintaining labor costs, meeting staffing objectives, and achieving guest satisfaction.
  • Responsible for assisting in the budget process for the department and providing recommendations; ensuring compliance with departmental budget initiatives; and reporting budget concerns to the manager. Ensures a profitable return on all patron reward programs and ensures database marketing campaigns are delivered on time and within budget.
  • Responsible for tracking expenses related to direct marketing programs.
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service by department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Responsible for the overall achievement of department customer service goals.
  • Creates and manages direct mail production schedule and calendar.
  • Develops, implements, and executes strategies for direct marketing campaigns.
  • Works with the creative team to produce direct marketing collateral.
  • Manages relationships with outside vendors to ensure timely, accurate, and cost-effective production campaigns.
  • Responsible for ensuring compliance with all regulatory compliance within the area of responsibility and reporting potential issues to Executive Management / GM.
  • Maintains strict confidentiality in all departmental and company matters.


QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Must be at least 21 years of age.

  • Bachelor’s degree (B.A./B.S.) from a four-year college or university in marketing, finance, or related area; five to ten years of progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience. Experience in multiple communication channels including direct mail, e-mail, and social media, is required.
  • The person must have 5 plus years of marketing database experience in the casino industry
  • Experience in a highly competitive market is preferred
  • Must have excellent verbal, written, and interpersonal skills
  • Must have technical proficiency and knowledge in MS Office (Word, Excel & Outlook)
  • Strong client interface and presentation skills preferred.
  • Must have the ability to interact with guests, staff, and colleagues and resolve problems and conflicts diplomatically and tactfully.
  • Ability to write reports, business correspondence, and procedure manuals.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
  • Must have demonstrated ability to drive toward results


SUPERVISORY RESPONSIBILITIES:

  • Responsible for staff development and training programs.
  • Evaluate team member(s) within the department and deliver constructive feedback to employees regarding performance.
  • Provides recommendations for staffing (including interviewing and hiring) and scheduling (planning, assigning, and directing work) to meet business needs.
  • Manages work procedures and expedites workflow.
  • Provides recommendations for employee performance (disciplining, coaching, and counseling).