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Advertising Specialist

2 months ago

New York, United States Winston Resources LLC Full time

Position Overview


Based at our Manhattan location, this hybrid position joins a team of experienced

professionals to support the success of a variety of advertising initiatives. A minimum of five

years’ relevant advertising industry experience working for an agency or the client side is

required. Working autonomously with a commitment to the highest quality of work, the

Advertising Specialist will work leading a range of advertising initiatives to ensure the impact

and success of our advertising strategy and key partnerships. We are looking for an

advertising thought leader, with a great communication skills who is committed to effective

teamwork to lead a wide variety of projects independently. An understanding of the luxury

advertising landscape is desired but not required. Strong knowledge of digital landscape and

media partners is essential. The ideal candidate will have curiosity and ability to discover, learn

and gather data and information about the media landscape, various channels and partners.

Additionally, success in the role will require strong analytical skills to support the Analytics

Specialist in qualitative reporting. Experience in the media planning process is required along

with thoughtful leadership and attention to detail. The ideal candidate will have the ability to

work with multiple teams within the Advertising and Communications department.


Outcomes


  • Ensures that execution of responsibilities and projects are led with subject matter expertise

and thought leadership for Advertising and Partnership teams.


  • Ensures that budgets are followed and that budgeting decisions are made based on analysis

and understanding.

  • Ensures that internal budget roll-up across multiple media initiatives is managed in a way that

guarantees all billing matches the budgets, invoices are received and sent to finance.

  • Ensures that brand’s strategic goals are supported through the execution of all Advertising

activities across all media channels. Ensures that all contextual environments considered are

aligned with brand’s initiatives and strategies.

  • Ensures all media plans are properly evaluated and appropriate optimizations are considered.

Ensures the media planning process across linear TV, digital video, digital display and print

including all relevant negotiations is handled with integrity and aligns with brand’s strategy and vision.

  • Ensures that partner Agencies and vendors execute deliverables to brand’s standard of

excellence.

  • Ensures effective monitoring of all media executions to ensure KPIs are met or exceeded and

plan summaries are complete.

  • Ensures effective communications with global teams and sponsoring team to ensure proper

execution of contractual media elements.

  • Ensures effective communication with media community at all levels with integrity by projecting the highest level of professionalism in all discussions and meetings when discussing the brand.
  • Manage the team to ensure that all media plans are executed flawlessly and in a timely

manner.

  • Offer strategic insights and understanding of the luxury marketplace, brand’s position in it and

be able to offer creative and innovative solutions to brand’s marketing initiatives.

  • Understand, interpret and be able to explain media metrics, KPIs and ROI.



Knowledge Content Requirements


  • Strong written and oral communications skills
  • Relevant computer skills – Microsoft outlook, Excel, and PowerPoint
  • Official Rolex Jeweler network
  • Budgeting
  • Media planning
  • Digital media
  • Video marketplace
  • Audio marketplace
  • Attention to detail
  • Time management
  • Organizational skills
  • Interpersonal skills
  • Strategic thinking
  • Competitive and industry knowledge
  • Strong knowledge of digital landscape and media partners is essential.
  • Curiosity and ability to discover, learn and gather data and information about the media

landscape, various channels and partners.

  • Strong analytical skills are needed to provide support for the team in strategic and qualitative

reporting.

  • Ensures media planning process is completed with thoughtful leadership, attention to detail

and strategic vision applied.

  • Ability to work with multiple teams within the Advertising and Communications department.

Strong presentation skills

  • Detail oriented
  • Strong excel and database knowledge
  • Thought leadership


MINIMUM HIRING REQUIREMENTS

  • BA degree
  • A minimum of 5+ years' related experience