Web Content Coordinator

2 weeks ago


New York, United States Motion Recruitment Full time

Our client, a global broadcast media and entertainment company, is actively looking for a Web Content Coordinator to join their Creative Strategy team in New York City This role is onsite 3 days a week so local candidates are required.


***This is a 1 year initial contract with the opportunity to convert***


This Coordinator will be supporting the Senior Manager in driving digital initiatives across pivotal websites within the company's Ad Sales division. This person will be tasked with maintaining consistency in both copy and design elements across site messaging, aligning them with sales priorities, key business objectives, and evolving brand guidelines throughout the year. With a focus on B2B initiatives, this role will actively contribute to the execution of digital strategies, assist in managing website content, and ensure a seamless online experience for the audience.


Responsibilities

  • Website Management

-Update and maintain web content using Wordpress (requires light HTML/CSS coding, asset updates, and general upkeep)

-Coordinate with internal teams to gather content assets for website updates, press announcements, case studies, and digital campaigns

-Collaborate with media agency on SEO best practices to improve website visiblity and organic search rankings

-Ensure website functionality and raise any technical issues to the developer team to help troubleshoot

-Monitor website performance metrics and provide regular reports on key indicators such as traffic, engagement, and conversions

-Conduct audits of the website to identify areas for improvement and optimization

  • Digital Analytics & Reporting

-Utilize web analytics tools such as Google Analytics to track website performance and user behavior

-Stay updated on industry trends and best practices in digital marketing and website management

-Synthesize and analyze numbers into comprehensible learnings beyond pulling reports

  • Administrative Tasks

-Manage administrative coordination for 2 VPs when needed (schedules, meeting coordination, some travel, etc.)


Required Skills & Experience

  • College degree, Preferred Majors: Advertising, Broadcast Journalism, Communication, Digital/New Media, Graphic Design, Marketing
  • Content Management System (CMS) experience, ideally with Wordpress or Drupal
  • Basic understanding and experience in HTML & CSS
  • Basic understanding and experience in Adobe Photoshop
  • Microsoft Suite experience


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