Web Content Manager

3 weeks ago

New York, United States Connecticut Innovations Full time

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.


Come join one of our quickly growing portfolio companies, Trashie

Trashie is hiring a Web Content Manager. This is a remote role based on EST, we prefer to hire a resident of Connecticut, New York, or New Jersey. As Web Content Manager at Trashie, you will play a pivotal role in ensuring a great customer experience across our digital platforms. You will oversee the day-to-day content, promotions and rewards programming for Trashie's website, app, and browser extension, ensuring optimal performance.


About Trashie

Trashie is a rewards platform transforming the way we recycle clothing, fashion, and textiles. With joy and simplicity at its core, Trashie incentivizes recycling by offering rewards to popular online brands. The Trashie Take Back Bag stands as the premier choice for clothing recycling in the USA, ensuring that over 90% of collected items find new homes. In 2023 alone, our Take Back Bag reclaimed 2.9 million pounds from waste, with over 75% finding new homes through redistribution and more than 20% undergoing recycling processes.


Founded by women, Trashie tackles the staggering issue of the 50 billion garments discarded annually in the US. Our dedicated team, together with our passionate community, is spearheading vital systemic change. Join us


Key Responsibilities:

  • Website Management: Own and manage Trashie.io's DTC website operations across Shopify and Webflow platforms. Keep the website consistently updated, fully functional, and aligned with the brand's objectives.
  • Rewards Catalogue Management: Plan and oversee the management of the Trashie rewards catalog to ensure all rewards are quality-assured, available, and effectively merchandised to drive engagement, in collaboration with the Rewards Partnerships team.
  • Content and Promotions: Plan and own content and promotions rollouts across all digital properties for both Trashie.io and ForDays.com. Collaborate with creative team for asset development and work with growth, engineering and design for execution
  • Project Management: Lead internal teams and external agencies on content and promotions rollouts to ensure consistent and seamless customer experience. Manage all tasks and approvals in ClickUp.
  • Quality Assurance: Help oversee quality assurance processes to ensure the accuracy, functionality, and performance of Trashie's digital platforms. Conduct regular testing, escalating and troubleshooting any issues promptly.
  • Customer Experience Optimization: Analyze user data and feedback to help identify areas for improvement. Lead regular calls with customer service to identify, understand and resolve issues. Share insights with stakeholders across the company and external agencies, collectively addressing customer pain points.
  • Performance Monitoring and Reporting: Monitor key performance metrics related to website traffic, sales, user engagement, and revenue generation. Generate regular reports to track progress towards goals and identify areas to improve outcomes.


About You:

  • You have previous experience with digital content and website management using Webflow.
  • You’re an excellent project manager and can take a project from idea to successful launch, while managing everything that happens in between.
  • You have knowledge of affiliate marketing, revenue tracking or major affiliate platforms.
  • You have previous work experience managing operations or creating content for a rewards platform.
  • You’re a relationship builder and are open to cross-functional collaboration between Product, CX, and other Marketing team members.
  • You’ve managed or had ownership of a Shopify Plus storefront.
  • You have knowledge of SEO principles and best practices.
  • You possess a strong understanding of user experience (UX) principles and customer needs such as motivations and behaviors, with the ability to translate them into engaging deliverables.
  • You have familiarity with digital analytics and are also savvy in Excel/Sheets.
  • You have a strong creative vision and can utilize Figma, Canva or Photoshop to work with templates, crop and edit images.
  • You have experience utilizing a variety of tools, Tableau, Clickup, Notion, and Iterable.


Why Trashie?

  • Trashie is the only rewards platform leveraging sustainability to generate revenue and drive real impact through consumer behavior.
  • We are not making a difference in the environment but also setting a new standard for how businesses can contribute to a more sustainable future. We diverted over 2.8M pounds of landfill in 2023; and will double that in 2024
  • With over 350k customers already, Trashie is addressing a massive Total Addressable Market of over 200 million US individuals interested in sustainability.
  • Our team is composed of smart, dedicated members who are passionate about driving change.


Trashie is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We have strict wage minimums, generous benefits, and personal leave policies. Our goal is to provide safe, rewarding, and empowering work environments for all who interact with our company.

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