Strategy Director-(Brand Side)
3 weeks ago
Senior Director of Strategy and Planning
SALARY: $200-220K
Job Summary:
We are seeking a dynamic and seasoned professional to join our company as the Senior Director of Strategy and Planning. As an integral member of our leadership team, you will collaborate closely with the President and COO, playing a pivotal role in crafting and executing strategic marketing plans and initiatives. This position requires an innovative strategic thinker passionate about constructing brands and a proven track record in marketing communication strategy, data-driven marketing, and digital marketing.
Key Responsibilities:
- Collaborate with the President and COO to develop and implement the agency's strategic plan and organizational initiatives.
- Assist marketing executives in communication planning, identifying roles for comms and channels, including cutting-edge platforms and new media.
- Formalize and spearhead the agency's strategy planning process, ensuring alignment with organizational objectives.
- Manage communication and foster relationships between various stakeholders, both internal and external teams.
- Establish and lead the Strategy and Planning team, driving excellence in strategic thinking and execution.
- Champion our branded solutions, showcasing a deep understanding of ad product benefits, capabilities, and features to provide creative recommendations and best practices for clients.
Key Competencies:
- Minimum of 8 years of relevant professional experience.
- Primary experience in marketing communication strategy, data-driven marketing, and/or digital marketing.
- Proven experience in a top-tier creative agency, brand creative group, or a creative role within a technology company.
- Confidence in brand construction, demonstrating a keen interest in brands beyond their communications.
- Strong analytical skills, with the ability to analyze research and translate findings into actionable plans.
- Exceptional organizational and strategic thinking skills, capable of long-term and short-term planning.
- Persuasive, flexible, and enjoyable to work with; a team player with excellent interpersonal skills.
- Strong quantitative analytical skills.
- Excellent verbal and written communication skills.
- Knowledge and experience with syndicated research tools such as MRI, Mintel, TraQline, and ComScore is a plus.
- Experience utilizing Site Analytics, DMP, DSP, DCO technologies for audience-based planning, targeting, activation, measurement, and optimization.
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