Associate Vice President of Marketing

About Dean College:

Dean College is a private, residential New England college grounded in a culture and tradition that all students deserve the opportunity to discover and exceed their greatest aspirations. A personal and transformative community since 1865, Dean tirelessly inspires our students to unimagined heights through personalized support and integrated delivery of academic, co-curricular and experiential learning. Our graduates are lifelong learners who thrive in their careers, embrace social responsibility and demonstrate leadership.

Recognized as a Top Regional College by U.S. News & World Report for thirteen consecutive years and named a College of Distinction for eight consecutive years, Dean serves approximately 1,200 full-time students and 400 part-time students and offers more than 50 combined bachelor's and associate degree programs and specializations, as well as a robust schedule of continuing studies and certificate programs throughout the year.

Dean College is perfectly situated in Franklin, Massachusetts, which is conveniently located between Boston and Providence, Rhode Island and is accessible to Boston by commuter rail. The Dean College/Franklin station is only a five-minute walk from campus. Approximately 88 percent of the College's student population lives on campus.

Dean provides a supportive academic environment that thrives on hands-on engagement and exceptional teaching. This community-wide commitment of always going the extra mile for students is known as The Dean Difference. Outside of the classroom, students participate in 16 athletic teams and more than 30 on-campus groups and organizations.

Ninety-six percent of our bachelor's degree students are employed or enrolled in graduate school within 12 months of graduation. Alumni are hard at work in top-ranked graduate programs and are employed by organizations such as Universal Studios, Dell Technologies, Liberty Mutual, Kraft Sports + Entertainment, the Boston Ballet, and more.

What is The Dean Difference?

The Dean Difference isn't any one thing. It's not a program or a professor. It's not a single class or a club. It's the way our academics support networks and community overlap, interweave and magnify each other. Our difference unites us. It's our secret formula. It's the nucleus around which we orbit. It isn't one thing, it's everything.

Job Description:

The Associate Vice President of Marketing & Communications is a key member of Dean College's Enrollment Services and Marketing team. This role is responsible for supporting the development and execution of comprehensive marketing plans aimed at strengthening the College's brand, reputation, and market presence. The Associate Vice President oversees College communications and publications, including messaging and design, copywriting, media relations, and website content. Additionally, this position leads initiatives related to public relations, enrollment marketing, alumni engagement, and multichannel communications, driving both internal and external engagement efforts.

This is a full-time, 12-month, exempt position.

Position responsibilities include:

• Work with the Vice President of Enrollment Services and Marketing to set marketing objectives and key performance indicators.
• Develop marketing and communication budgets.
• Utilize data and analytics to evaluate the effectiveness of marketing campaigns and advertising placements.
• Assist in the development and maintenance of Dean College's brand identity, ensuring consistency across all communication channels and materials.
• Formulate and execute marketing campaigns, advertisements, and promotional materials to enhance brand visibility and recognition.
• Monitor and manage Dean College's online presence, including the website, social media platforms, and other digital channels.
• Oversee creative of compelling external marketing materials to support recruitment and fundraising efforts, including brochures, videos, and presentations.
• Partner with the Admissions team on marketing plans to attract prospective students, increase applications, and achieve enrollment targets.
• Collaborate with The Office of Institutional Advancement to develop and execute strategies to engage alumni and consistently tell Dean College's story.
• Serve as the primary point of contact for media relations and manage public relations activities to promote positive visibility for Dean College and manage crisis communications.
• Build and sustain relationships with external partners, stakeholders, and community organizations to elevate Dean College's reputation.
• Lead the Marketing & Communications team with expertise, offering guidance, mentorship, and fostering opportunities for professional development.
• Other duties as assigned and required.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field required; Master's degree preferred.
• A strong track record of 5-7 years in marketing leadership, preferably within higher education or a related industry.
• Strong understanding of marketing principles, market research, branding, and digital marketing strategies to include SEO and SEM.
• Demonstrated experience in project management and leading cross-functional teams.
• Exceptional written and verbal communication skills, with the ability to effectively convey complex concepts to diverse audiences.
• Proficiency in utilizing data and analytics to drive decision-making and measure the success of marketing campaigns.
• Knowledge of current trends and best practices in higher education marketing.

Additional Information:

Dean College is an equal-opportunity, Title IX institution and pledges to recruit, select and promote diversity by providing equality of opportunity in higher education for all persons, including faculty and staff with respect to hiring, continuation, promotion, and applicants for admission, enrolled students and graduates without discrimination or segregation.

The College is interested in candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of colleagues, students, faculty, and community members. All employment decisions are made on a non-discriminatory basis.

Dean College does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability, protected veteran status, genetic information, or other protected classes under the law.

This nondiscrimination policy covers admissions, employment, and access to and treatment in College programs, services, and activities. A pre-employment background screen is required for all employees.

Application Instructions:

Please submit your Resume/CV, Cover Letter, all unofficial transcripts; and contact information of three references. (PLEASE NOTE: Applications that are incomplete will not be considered).

Note: After submitting your resume/CV, the subsequent page gives you instructions that enable you to upload your Cover Letter and any additional documents.

See the FAQ for using our online system.

Please contact us if you need assistance applying through this website.

Returning Applicants - Login to your Dean College Careers Account to check your completed application or upload additional documents.

URL: www.dean.edu/