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Product Marketing Specialist

2 months ago

New York, United States Calculated Hire Full time

Product Marketing Specialist

New York, NY - Hybrid

$40-43/hr



Our streaming client is seeking a creative, detail-oriented, and passionate Product Marketing Specialist to join the team. The ideal candidate has experience supporting cross-functional teams to inform product strategy and positioning and has contributed to the development of consumer-facing messaging. They should have experience in go-to-market launches, integrated campaigns, and other marketing projects, turning qualitative and quantitative insights into compelling communications and value propositions.


Responsibilities:


Marketing Strategy Support: Assist in the development and implementation of product marketing strategies aimed at driving user acquisition, engagement, and retention for the platform and individual features

Cross-functional Collaboration: Support relationships across product management, brand marketing, legal, creative, and operations teams to execute impactful campaigns. Collaborate with cross-functional teams to understand and contribute to the end-to-end customer experience, and help build asset toolkits that ensure consistent marketing across channels

Campaign Execution: Assist in writing marketing briefs for feature go-to-market plans. Partner with channel marketing, product, analytics, and creative teams to help develop and coordinate launch plans, ensuring a seamless execution of those plans

Industry Research: Contribute to competitive intelligence efforts by monitoring industry trends and identifying opportunities both within and outside of the category.


Qualifications:


  • 1-3 years of experience in Product Marketing or a related role
  • Familiarity with analytics platforms (e.g., Adobe, Google, etc.)
  • Strong organizational, communication, facilitation, and presentation skills, with the ability to articulate complex concepts to various audiences
  • Experience in supporting cross-functional projects, including putting together meeting agendas, sharing recaps, and assisting in assembling and presenting decks
  • Strong attention to detail and the ability to manage relationships with team members from multiple departments and external vendors
  • Willingness to learn and work with tools like Figma for creating mockups and Airtable or similar project management software


Desired Qualifications:


  • Prior experience in Product Marketing or a related field preferred
  • Ability to manage multiple priorities independently, with a focus on key outcomes
  • Adaptable and resilient, able to perform effectively under pressure and through change
  • Experience with CMS platforms, such as Adobe Experience Manager or Drupal, is a plus
  • A results- and solutions-oriented mindset with a passion for learning and growth
  • Experience within the advertising or media entertainment industry is a plus