E-commerce Coordinator
3 weeks ago
DIBS is looking for an E-commerce Coordinator that will be a hands-on position focused on handling day-to-day e-commerce responsibilities of our websites and marketing. Reporting to the VP of Digital, this role will be responsible for e-commerce efforts including uploading and modifying products, implementing promotions & marketing content, conversion rate and performance improvement initiatives, and functionality optimization. In addition, this person will collaborate cross-functionally with Marketing, and the Product team to increase customer satisfaction and drive sales and profitability through online experience. You will help build, and keep up to date the DIBS Beauty e-commerce website with an emphasis on uploading and managing great content, imagery, and products and ensuring an exceptional onsite customer experience. This will include implementation of marketing campaigns designed to increase online traffic and acquire new customers, and campaigns to retain our current customers. We are looking for a self-starter with a desire to learn. A key element to be successful in this role is to have strong follow-through and to be attentive to detail.
This position is on a contractor/hourly basis, with the possibility of full-time employment.
Responsibilities will include:
- Own content management of the site within Shopify to curate, create, modify, remove website content as needed to align with seasonal changes and marketing campaigns
- Manage and upload content to conform to the site’s marketing brand guidelines and SEO best practices
- Asset management working with internal team members and agencies to brief projects based off of marketing calendar, and managing timelines and delivery of assets to right team or platform
- Audit website links for relevance and accuracy
- Working with internal team members to ensure promotional activity is on track and properly QA’d before launch
- Work directly with internal team members on strategies and tactics for content creation, promotional marketing activations, email and SMS
- Manage and work with outside vendors and agencies for Email Marketing, SMS and asset management for web development
- Liaise with CX team to ensure agency is up to date with any promotional activity, changes to merchandising, or updates to the site experience
Who you are:
- BA/BS in Marketing, Business, or related field
- Minimum 1+ years of DTC E-commerce experience
- Experience using Shopify (required)
- HTML/CSS skills helpful
- Strong ability to work collaboratively with other functions and partners
- Extremely organized with the ability to prioritize workstreams
- Flexibility & ability to work in a fast paced and dynamic environment
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