Product Marketing Manager

Found in: Appcast Linkedin GBL C2 - 3 weeks ago

Atlanta, United States Robert Half Full time

Robert Half is working with a client that is looking to bring on a new product marketing manager. The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning. Must have hardware, whole sale building materials or similar background.


As a Product Manager, you will lead a team responsible for driving the profitable growth of the consumer products category. Your role involves enhancing the profitability of existing products and spearheading the development of new products for the company. You will leverage your industry expertise and customer interactions to refine existing ideas and devise innovative concepts. A successful candidate will possess a blend of business acumen, technical proficiency, strategic vision, and a proactive approach to realizing goals. Key responsibilities include market immersion to identify challenges and devise effective solutions, effective communication across departments, defining go-to-market strategies in collaboration with marketing, and championing the product internally and externally.

Key Responsibilities:

  • Manage the profit and loss (P/L) for the product line
  • Optimize the existing product portfolio by addressing underperforming SKUs
  • Engage in all stages of the product development lifecycle, including analysis, design, testing, integration, and market introduction

Key Duties:

  • Analyze customer research, market trends, and competitive landscape to identify product opportunities
  • Develop product plans for new offerings
  • Prioritize development projects based on resource allocation and business value
  • Create business cases with market insights, growth potential, competitive analysis, and pricing strategies
  • Collaborate with cross-functional teams (Channel, Marketing, Sales, Operations, Quality, Supply Chain) to execute product development plans
  • Align product roadmaps with corporate strategic objectives
  • Define pricing strategies for new and existing products and programs

Required Skills/Qualifications:

  • Strong competitive intelligence and market analysis skills
  • Proficiency in functional specifications, new product development, and product management lifecycle
  • Ability to conduct user research, product demonstrations, and manage product requirements
  • Experience with software requirements specification and integrated development environments (IDEs)
  • Bachelor's degree in Business, Marketing, or related field, or 7-10 years of product management experience
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Analytical skills for product line management (e.g., profit/loss analysis)
  • Strategic thinking, technical proficiency, and creativity
  • Effective written and verbal communication skills
  • Experience in Product Line Review management
  • Ability to work with urgency, initiative, and manage multiple deadlines while fostering collaboration and communication within the team and with stakeholders
  • Comfortable with travel to customer and non-customer sites in North America

  • Product Marketing Manager

    2 weeks ago

    Atlanta, United States CINC Full time

    Job DescriptionJob DescriptionSalary: Product Marketing Manager CINC is the leading provider of web-based real estate marketing and CRM software for top-producing agents, elite real estate teams, and leading mortgage brokers across North America. We are currently seeking a dynamic, highly skilled Product Marketing Manager to join our Marketing Team. In...

  • Product Marketing Manager

    2 days ago

    Atlanta, United States CINC Full time

    Job DescriptionJob DescriptionSalary: Product Marketing Manager CINC is the leading provider of web-based real estate marketing and CRM software for top-producing agents, elite real estate teams, and leading mortgage brokers across North America. We are currently seeking a dynamic, highly skilled Product Marketing Manager to join our Marketing Team. In...

  • Senior Product Marketing Manager

    Found in: Talent US C2 - 2 weeks ago

    Atlanta, United States Optimize Partners Full time

    A fast growing B2C/B2B tech product start-up is looking for a Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of a popular ‘productivity’ product. You will research, understand the product, and position it to users and the market, through the right marketing...

  • Vertical and Product Marketing Manager

    2 weeks ago

    Atlanta, United States VESTIS Full time

    Overview: The Vertical & Product Marketing Manager is responsible for developing and implementing strategic marketing initiatives to promote company products and services within specific industry verticals in the US and Canada. This role involves conducting market research, identifying target audiences, and creating tailored marketing campaigns to drive...

  • Senior Product Marketing Manager

    Found in: Talent US C2 - 2 weeks ago

    Atlanta, United States NICE Full time

    At NICE, we don’t limit our challenges. We challenge our limits. Constantly. We’re relentless. We’re ambitious. And we make an impact. Our NICErs bring their A game and spend each day turning it into an A+. And if you’re like us, we can offer you the kind of challenge that will light a fire within you.NICE Customer Experience Analytics (CEA) Senior...

  • Technical Product Marketing Manager

    1 week ago

    Atlanta, United States Vaadin Full time

    About VaadinVaadin empowers developers to build amazing business applications. With over two decades of experience, we've developed two open-source web frameworks and a wide range of modern UI components, serving a large community of developers worldwide. Our customers report a 46% time-saving when developing a web UI with Vaadin compared to other...

  • Technical Product Marketing Manager

    Found in: Appcast Linkedin GBL C2 - 3 weeks ago

    Atlanta, United States Vaadin Full time

    About VaadinVaadin empowers developers to build amazing business applications. With over two decades of experience, we've developed two open-source web frameworks and a wide range of modern UI components, serving a large community of developers worldwide. Our customers report a 46% time-saving when developing a web UI with Vaadin compared to other...

  • Technical Product Marketing Manager

    2 weeks ago

    Atlanta, United States Vaadin Full time

    Job DescriptionJob DescriptionAbout VaadinVaadin empowers developers to build amazing business applications. With over two decades of experience, we've developed two open-source web frameworks and a wide range of modern UI components, serving a large community of developers worldwide. Our customers report a 46% time-saving when developing a web UI with...

  • Product Marketing Specialist

    5 days ago

    Atlanta, United States WIVERSE Full time

    Contract: 1+ yearLocations: Hybrid/Virtual- Atlanta, GA/Mission, KS/North Hills, NYPay rate: W2 hourlyJob RequirementsTarget years of experience: 5+Max number of years 10Top 3-5 MUST HAVEs OR REQUIRED SkillsetAttention to detailActs with sense of urgencyWorks independently and well under pressureProject managementPrior experience executing marketing...

  • Product Marketing Specialist

    6 days ago

    Atlanta, United States WIVERSE Full time

    Contract: 1+ year Locations: Hybrid/Virtual- Atlanta, GA/Mission, KS/North Hills, NY Pay rate: W2 hourly Job Requirements Target years of experience: 5+ Max number of years 10 Top 3-5 MUST HAVEs OR REQUIRED Skillset Attention to detail Acts with sense of urgency Works independently — and well under pressure Project management Prior experience executing...

  • Sr. Product Marketing Manager

    2 weeks ago

    Atlanta, United States Remotely Full time

    This is a remote position. Sr. Product Marketing Manager - Endpoint Security (3-5 year experience, remote) Be part of our future! This job posting builds our talent pool for potential future openings. We'll compare your skills and experience against both current and future needs. If there's a match, we'll contact you directly. No guarantee of immediate...

  • Sr Director of Product Marketing

    2 weeks ago

    Atlanta, United States CareerBuilder Full time

    BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio. Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge,...

  • Product Manager

    5 days ago

    Atlanta, United States BEKO Technologies, Corp. Full time

    BEKO Technologies, Corp.'s Product Manager will manage assigned products through the product life cycle. The Product Manager will create a product strategy that supports the company's vision and promote sustainable growth. The Product Manager will have a global focus and be passionate about the success of the product line and company. Additionally, this...

  • Product Manager

    Found in: beBee jobs US - 2 weeks ago

    Atlanta, Georgia, United States unboXt Full time

    Company DescriptionAt unboXt, we're proud to offer innovative products that meet the needs and wants of our customers. To help us continue to grow our offerings, we're in search of a product manager to work with our multi-disciplinary development team. As an ideal candidate, you will have a keen eye for gaps in consumer product offerings and the innovative...

  • Marketing Manager

    Found in: beBee jobs US - 2 weeks ago

    Atlanta, Georgia, United States HR PATH Full time

    HR PATHHR Path is global player in HR Consulting. We provide professional advice and support to organizations for whom human capital is essential in their HR transformation process. Having a footprint in the Americas, Europe and Asia-Pacific, we are able to offer global support in the development and execution of our customer's HR strategy. Advise to Run HR...

  • Marketing Manager

    2 weeks ago

    Atlanta, United States Cadence Bank Full time

    Position Title: Marketing Manager Location: Tupelo, MS; Houston, TX; Atlanta, GA; Birmingham, AL; any other city in the Cadence Bank footprint Eligibility for Remote: Yes, hybrid Reports To: Marketing Strategy Director - Consumer What The Role Is The Marketing Manager will work on the Consumer Marketing team to develop, implement and report on marketing...

  • Marketing Manager

    Found in: Appcast Linkedin GBL C2 - 5 days ago

    Atlanta, United States CorDx Full time

    CorDx is a fast-growing biotechnology company located in [city, state] that is dedicated to developing innovative solutions to improve diagnostic testing for healthcare providers and patients. As our Marketing Manager, you will be an integral part of our team, responsible for planning and executing marketing strategies and initiatives to promote our products...

  • Marketing Manager

    3 weeks ago

    Atlanta, United States CorDx Full time

    Job DescriptionJob DescriptionCorDx is a fast-growing biotechnology company located in [city, state] that is dedicated to developing innovative solutions to improve diagnostic testing for healthcare providers and patients. As our Marketing Manager, you will be an integral part of our team, responsible for planning and executing marketing strategies and...

  • Marketing Manager

    1 week ago

    Atlanta, United States BlueSky Resource Solutions Full time

    Marketing Manager Atlanta, GA (Remote, able to come in office as needed) We are seeking a dynamic Marketing Manager to join our team and contribute to the planning, execution, and analysis of diverse marketing campaigns and initiatives. In this pivotal role, you will collaborate closely with cross-functional teams, driving the growth and success of our...

  • Marketing Manager

    7 days ago

    Atlanta, United States BlueSky Resource Solutions Full time

    Marketing ManagerAtlanta, GA (Remote, able to come in office as needed)We are seeking a dynamic Marketing Manager to join our team and contribute to the planning, execution, and analysis of diverse marketing campaigns and initiatives. In this pivotal role, you will collaborate closely with cross-functional teams, driving the growth and success of our...