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Email Marketing Specialist

2 months ago

Grand Forks, United States Acme Tools Full time

Who We're Looking For:

Are you a creative genius with a passion for email design? Are you the perfect middle mix of right and left-brain thinking? Do you love diving down deep into the how and why of an issue? Do you have a knack for knowing people - what makes them tick, what motivates them, and what they value? Do you consider brand consistency and customer retention part of your mantra? If so, do your best work with Acme Tools as an Email Marketing Specialist on our innovative, fast-growing eCommerce team


About Acme Tools:

Acme Tools was founded as Acme Electric Motor in 1948 and continues to be a family-owned operation with over 650 team Acme members across North Dakota, Minnesota, and Iowa. In 1999, Tool Crib of the North, Acme's catalog and internet division, was acquired by Amazon.com. After rebranding as Acme Tools, we are now one of the premier retailers of tools and equipment online within the United States. We pride ourselves on having a growing, innovative eCommerce department with a start-up-like atmosphere, allowing you to create and execute strategies with freedom and approach projects in creative ways.


You'll Enjoy Our:

  • Work-Life Balance
  • Professional Development Training
  • Competitive Pay and Annual Performance-based Increase Opportunities
  • Generous PTO You Start Earning from Day 1
  • 6 Paid Holidays
  • Maternity Leave Partially Paid by Short-term Disability
  • Work Environment where Everyone Strives to Do Their Best Work and Can See Their Impact on the Company
  • Community Involvement Opportunities
  • Generous Employee Discounts


We Also Provide:

  • Various Medical, Dental, and Vision insurance plans to fit any lifestyle and family
  • Supplemental Health Insurance Add-on Programs
  • Medical and Dependent Care Flexible Spending Accounts
  • 100% Company Paid Short and Long-term Disability Coverage
  • Traditional and Roth 401(k) plans with Company Matching
  • 100% Company Paid Group Life Insurance


What You'll Take Ownership Of:

In your role as an Email Marketing Specialist, you'll utilize Salesforce Marketing Cloud to craft and implement our marketing strategies, aimed at enhancing customer engagement, retention, and revenue growth. Reporting directly to our Email and SMS Coordinator, you will create and optimize email campaigns, manage subscriber lists, analyze performance metrics, and ensure email deliverability and compliance. You will collaborate closely with cross-functional teams to coordinate campaigns, segment audiences, and deliver personalized and targeted content to our customer base. Your responsibilities include:

  • Utilizing Salesforce Marketing Cloud and other platforms to create and layout email designs
  • Developing and executing comprehensive email marketing campaigns, including promotional emails, newsletters, automated workflows, and lifecycle campaigns
  • Collaborating with Buyers to define campaign objectives, target segments, and messaging strategies to maximize customer engagement, conversion rates, and revenue generation
  • Creating compelling email content, subject lines, and CTAs that align with brand guidelines and resonate with our target audience
  • Managing subscriber lists and segmentation strategies to ensure the right messages are delivered to the right customers at the right time
  • Conducting A/B tests and analyzing email campaign performance metrics (open rates, click-through rates, conversion rate, revenue attribution, etc.) to optimize campaigns and drive continuous improvement
  • Monitoring and maintaining email deliverability, compliance, and best practices, including CAN-SPAM and GDPR regulations
  • Collaborating with cross-functional teams, including design, content, and development, to create visually appealing and mobile-responsive email temples and landing pages
  • Staying up-to-date with industry trends, best practices, and emerging technologies in email marketing to drive innovation and competitive advantage
  • Adapting to any other email, SMS, or digital marketing tasks as needed


Need-To-Haves:

  • Bachelor's degree in Design, Communications, Marketing or related field OR equivalent working experience
  • Knowledge and experience designing across multiple digital media and platforms, preferably email and SMS channels
  • Understanding branding and style guidelines and following style restrictions; clean design sense
  • Strong technology and Adobe Creative Suite experience, including UX design skills
  • Exceptional attention to detail and analytical skills with the ability to not only use metrics to spot successes/improvements, but strategize how to capitalize on them
  • Ability to work with a high level of autonomy and take initiative
  • Excellent communication, planning, time management, and follow-through skills
  • Natural visual think ready to grow and take direction from creative leadership


Love-To-Haves:

  • Basic HTML/CSS knowledge
  • 3-5 years of experience in modern eCommerce digital marketing experience, especially related to email and SMS campaigns


Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer


*Employment offers are contingent on a drug screen and background check. Relocation to Grand Forks, ND is required. Acme Tools is an equal opportunity employer.


Small Town Friendliness. Big City Amenities. Find out why living in Grand Forks is way cooler than you think at www.grandforksiscooler.com