Casino Content Coordinator

1 month ago

Nashville, United States FairPlay Sports Media Full time

About FairPlay Sports Media

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.


By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow.


iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people.


FairPlay Sports Media currently comprises of 6 brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Daily Mirror, Golf Monthly, 33rd Team, Yardbarker, and more.


We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way. So why not join us at FPSM and be part of something bigger…


We are currently looking for a Casino Content Coordinator (Staff) to join us based ideally in a remote or potentially hybrid role in Tennessee. This full-time role will report into the Senior Affiliate Marketing Manager, and may possibly include shifts on weekends and evenings, aligning with NFL schedule and sports seasonal calendar.


What you’ll do as a Casino Content Coordinator (Staff)

You’ll be at the center of the day-to-day content of the casino team, creating, uploading and optimising casino content across our website and global partners, while also providing new ideas of your own.


This role is perfect for anyone who has a strong passion and clear understanding of online casino, as well as a detailed knowledge of the iGaming landscape and its offerings preferably for both the UK and US markets.


From writing articles to assisting with requests and doing SEO keyword research, you will need to be a versatile individual who can manage their workload as necessary.

  • Use Content Management Systems (CMS) to upload written content from our in-house team and external writers.
  • Regularly check to ensure all owned and operated sites/app, and partner sites are up-to-date and optimised with relevant casino content and offers.
  • Produce written affiliate content targeting key search terms.
  • Be willing to write long-form content while targeting keywords to target higher-value casino players.
  • Work with Content Manager and SEO team to optimise previously written content and high-performing pages.
  • Use SEO skills to perform keyword research.
  • Conduct competitor research to help optimise owned and operated and partner sites.
  • Have a keen eye for detail to sub-edit content and offers across all websites to ensure there’s no mistakes.
  • Use analytical tools and reports such as Google Analytics to help inform content decisions and decide offer positioning.


Key responsibilities

  • Writing and editing affiliate content across oddschecker and partner sites with help from SEO team.
  • Uploading new casino offers and marketing material across the oddschecker website, app and partner sites globally.
  • Monitoring casino/legislation news and upcoming events in order to merchandise the oddschecker and partners sites with relevant content ahead of the curve.
  • Quickly responding and communicating with members of the marketing team to answer queries or requests.
  • Learning how to use casino systems to view conversion of offers to inform content decisions and report back to the wider team.
  • Working with the commercial team to introduce new casino offers or exclusive deals.
  • Collaborate with wider marketing, content and PR team, and commercial team with ideas to improve traffic and conversion on all content on oddschecker & partner sites.
  • Work with both the commercial and SEO team in an effort to improve the player value of referring casino players.
  • Collaborate with the CRM team to increase our casino first party data from all sites.


Your Skillset

  • A clear and concise communicator, especially when it comes to your writing skills
  • 1-3 years of experience in the iGaming / iCasino industry
  • Ability to prioritize and manage multiple tasks across different strategies
  • Experience with content management software and publishing tools
  • Strong analytical skills and ability to make quick decisions based of the data you have
  • Desire to work in a start-up environment
  • Willingness to work a flexible work week that may not adhere to your typical 9-5 job
  • Previous experience with SEO and content optimization is a plus
  • Interest in the business of Slots, Table Games and Casinos


What you’ll get back from us

Alongside of being challenged daily and a real interest in your development, you will also receive:

  • Attractive Compensation Package: Competitive salary and performance-based bonuses
  • Ample Time Off: Generous PTO and holidays to ensure a healthy work-life balance
  • Comprehensive Health Coverage: Fully covered medical, dental, vision and life insurance plans starting from Day 1
  • Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your future
  • Continuous Growth Support: Reimbursement for professional development opportunities

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