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Marketing Manager

3 months ago

Birmingham, United States Quest Diagnostics Full time

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

The Marketing Manager (Pack Health) will lead the marketing annual operating plan, strategy, and budget implementation for Pack Health’s B2B segments – Pharma, Health Plans, ACOs, Health Systems, and Employers.

This position is based in Birmingham, AL.


Duties and Responsibilities:


  1. Drive demand generation programs in collaboration with Pack Health commercial partners to help deliver annual revenue growth.
  2. Provide relevant market and competitive insights and growth strategies for the business AOP. Market research insights may include desk research (e.g. reviewing industry publications and competitors’ messaging) and analysis of internal data. Growth strategy development may include analysis of past results, learning from Marketing teams, and applying industry best practices.
  3. Responsible for driving Market Research & Analytics colleagues to develop competitive and market intelligence in collaboration with Pack Health leadership, commercial, and solutions teams.
  4. Deliver and help continually optimize compelling market-ready value propositions and brand positioning for Pack Health products.
  5. Lead Pack Health marketing campaign strategy in collaboration with Customer Marketing teams. Includes market analytics, segmentation, targeting, channel strategy, content strategy, growth strategy. Partners with Life Sciences, Health Plans, Health Systems, and Employer marketing teams to implement customer-centric campaigns.
  6. Collaborate with Customer Marketing teams to prioritize projects and ensure strategic alignment. Allocates Pack Health Marketing budget to Customer Marketing and Marketing Enablement as needed.
  7. Partner with Agile Marketing colleagues to develop and deploy sales enablement and conference materials, core content for sales decks, and digital/social content.
  8. Create and/or provide marketing campaign reporting to Marketing and Business leaders.
  9. Consult Pack Health Strategy team on ideation process submissions relative to strategic marketing alignment.



Required Work Experience:


· Bachelor’s Degree Required

· Minimum 5 years success in a marketing role, including ownership of a demand generation Marketing plan

· 3+ years healthcare industry experience preferred


Skills/Attributes:


· Collaborative – able to drive alignment with many stakeholders in a cross-functional, matrixed environment

· Engaged – interested in learning market and customer needs and developing market/competitive insights

· Effective – savvy in marketing technology and a compelling storyteller

· Coachable – willingness to grow and improve by being receptive to feedback from leaders, peers, and colleagues



Benefits Information:

We are proud to offer best-in-class benefits and programs to support employees and their families in living healthy, happy lives. Our pay and benefit plans have been designed to promote employee health in all respects – physical, financial, and developmental. Depending on whether it is a part-time or full-time position, some of the benefits offered may include:


  • Medical/Prescription Drugs
  • Dental
  • Vision
  • Flexible Spending Accounts (FSAs)
  • Supplemental Health Plans
  • 401(k) Plan – Company match dollar-for-dollar up to 5%
  • Employee Stock Purchase Plan (ESPP)
  • Supplemental Life Insurance
  • Dependent Life Insurance
  • Short- and Long-Term Disability buy-up
  • Blueprint for Wellness
  • Emotional Well-Being Resources
  • Educational Assistance
  • Paid time off / Health Time
  • Variable Compensation Plans
  • Sales Incentive Plans



While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.