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Marketing Communications Manager

2 months ago

Irvine, United States Mutual of Omaha Mortgage Full time

Marketing Communications Manager


Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.


We offer an extensive compensation package. Benefits include Medical, Dental, and Vision insurance, company-paid life insurance, 401K with a generous employer match and additional benefits such as Free Legal Services and an Employee Loan Program.


Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below


Mutual of Omaha Mortgage is seeking a dynamic and experienced Marketing Communications Manager to join our team. As a Marketing Communications Manager, you will report to the Director of Marketing and play a crucial role in developing and implementing effective marketing strategies to promote our mortgage products and services. We are looking for a creative thinker with a passion for innovation and a proven track record of driving successful marketing campaigns.


Roles & Responsibilities:

  • Partner with SEO to develop content strategy, elevating organic search ranking and owning written content production.
  • Collaborate with digital marketing teams on the design, testing, and execution of email marketing and marketing automation campaigns.
  • Review and troubleshoot technical issues related to marketing automation programs.
  • Monitor and analyze content performance using analytics tools to measure effectiveness and identify areas for improvement.
  • Manage content calendar, ensuring timely delivery of high-quality content.
  • Create high-quality, engaging, and optimized content across various channels including but not limited to blog posts, websites, whitepapers, case studies, videos, infographics, and social media posts. Less than 20% of role.
  • Collaborate with cross-functional teams including compliance, brand, and sales to ensure content is compliant and aligned with overall marketing initiatives.
  • Oversee the response to, and escalation of, online reviews across channels.
  • Analyze online reputation data, including sentiment analysis, brand awareness, and competitor benchmarking. Generate regular reports that inform strategic decision-making.
  • In collaboration with the Director of Marketing, develop and lead ORM strategy: Craft a data-driven online reputation management strategy, aligning it with broader marketing and business objectives.
  • Assist the Director of Marketing with implementing the rollout of proprietary programs, with the planning and execution of trade show participation, and managing email campaigns and automation.
  • Stay updated on industry trends and best practices to continuously innovate and enhance our approach.


Qualifications:


  • Bachelor’s degree in marketing, communications, or a related field.
  • Minimum of 3 years of experience in B2C and B2B marketing communications or a similar role.
  • Minimum of 3 years of experience with web content and WordPress.
  • Knowledge & Experience in utilizing multiple email platforms and CRMs, such as Eloqua, Marketo, Active Campaign, and Salesforce.
  • Demonstrated experience in assisting with implementing a new email platform, including but not limited to assisting with data migration and validation.
  • Experience in the mortgage industry a plus.
  • Proven track record of successfully managing marketing campaigns and projects.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
  • Creative thinker with a passion for developing innovative marketing strategies.