![InnoCaption](https://media.trabajo.org/img/noimg.jpg)
Growth Marketing Manager
2 months ago
We are a mission-oriented accessibility technology company looking for an experienced Growth Marketing Manager to support our growing team. This position will provide an opportunity to work across the Product and Marketing teams and take on impactful work in a fast-paced, startup environment. We are looking for entrepreneurial and self-motivated candidates who can help us accelerate growth by driving user acquisition and engagement initiatives. Prior professional experience working in a growth/performance marketing role for a successful mobile app is ideal.
This position will be based in our Irvine, California office and can be structured as a hybrid (office/remote) role.
If you are interested in joining a successful startup technology business where you can make a positive impact in the lives of thousands of people every day - apply now
Company Background:
InnoCaption is a fast-growing startup that ranked #2,103 in the Inc. 5000 list of fastest growing companies for 2022. InnoCaption provides free, real-time captioning of phone calls through a mobile app, available on both iOS and Android devices. Our service helps the deaf and hard of hearing community make and receive cell phone calls with confidence Our technology provides users with a choice between captions generated by automated speech recognition software or live stenographers (highly trained court reporters).
InnoCaption is a captioned phone service provider that is certified and paid for by the Federal Communications Commission (FCC), which allows our service to be offered free of charge to eligible users. For more information, visit innocaption.com or look for our app from your phone on either the Play Store or App Store.
Responsibilities:
Manage and optimize user acquisition campaigns across various channels, including social media, search, display, and programmatic advertising
Develop and test new media partners and advertising strategies
Drive marketing budget optimization based on data-driven analyses of ROI by channel
Collaborate across internal marketing team and external vendors on the ideation, development and A/B testing of new creative assets
Analyze user behavior trends to generate insights on impact of marketing and product campaigns
Work closely with the product team to identify opportunities to improve user acquisition, retention, and engagement
Requirements:
Strong work ethic and extremely high degree of personal responsibility
5+ years of experience in digital marketing, including mobile app marketing
Up-to-date knowledge on the latest mobile app marketing trends
Experience directly managing and executing ad campaigns
Deep understanding of mobile attribution platforms and marketing analytics tools
Must have valid US work authorization
Benefits:·
Be part of a mission-driven team, helping the deaf and hard of hearing community
Competitive compensation with performance bonuses
Comprehensive health, dental and vision plan
401k retirement savings plan with generous employer match
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