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Creative and Content Lead

4 months ago

Swedesboro, United States Rastelli Foods Group, Inc. Full time

Creative & Content Lead

 

The Creative & Content Lead will oversee the development and delivery of all brand campaigns and marketing collateral from brief to delivery. This function entails aligning culinary and marketing around a common creative brief, defining campaign strategy, and ensuring deliverables match brand standards. The Creative & Content Lead will elevate creative execution, optimize lead time, and cost efficiencies. The ideal team member is proactive, collaborative, and a creative thinker that can take inputs from multiple stakeholders, make decisions that are on-strategy and on-brand, and brings them to life.


This role directs and oversees all creative marketing activities including –

·        Art and Creative Direction

·        Campaign and Content Planning

·        Product Packaging and Merchandising

·        Studio Operations and Management including Live Streaming

·        Set Design and Food Styling

·        Video and Photography

 

Responsibilities

·        Design from initial concepts to final artwork, approval, and production: packaging and labels, marketing collateral, advertisements, and digital assets for web, social, and email.

·        Own the creative strategy for our house of brands and corporate identity.

·        Oversee and evolve the creative process from concept to completion, aligning team and company goals to increase revenue and grow brand awareness.

·        Design and manage annual creative strategy to allow for content and storytelling across Rastelli’s core line of products as well as seasonal features and promotional periods.

·        Manage all brand standards and develop brand guidelines as we continue to grow into new markets, execute on new products and partnership

·        Drives the definition, evolution, and expression of the brand ethos, verbal, and visual identity; ensures all customer touchpoints are consistent with the brand

·        Conceptualize campaigns and creative needs – lead brainstorming and creative sessions to generate new ideas/creative direction for new and existing concepts across a multitude of communication channels (e.g., social, web, email, print, etc.)

·        Supervise our in-house studio operations and management including the production of QVC airings and other digital streaming broadcasts as well as stylizing sets and scenes.

·        Own the studio top-to-bottom and develop good working relationships with culinary

·        Leverage customer research, market studies and input from multiple stakeholders to create compelling and memorable creative.

·        Drive our creative marketing approach within the sales process with powerful and differentiated storytelling that increases pipeline conversion.

·        Ensure creative content reflect our brands consistently and positively

·        Manage all pre-production (overseeing logistics, ensure shots list) and post-production flow

·        Collaborates with culinary on the direction and execution of scopes, briefs, set designs, and shoot lists

·        Support the team with design production and graphic design, if needed

·        Maintain a curious and innovative mindset; stay up to date on trends, technologies, and tools that will

help us deliver best in class creative content and experiences


Requirements

·        Bachelor’s Degree in graphic arts or multimedia design

·        5+ years in developing creative strategy and working with creative teams across various functions for design, content, video, and packaging.

·        Thorough knowledge of label/package design, including experience working within USDA regulations for the meat industry is a plus.

·        Experience in advertising and creating impactful 360 marketing campaigns

·        A digitally native, social-forward approach to brand building with a clear point of view on how to reach

·        Online portfolio demonstrating range of experience

·        Experience running a photo/video shoots.