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![Cardin McCoy](https://media.trabajo.org/img/noimg.jpg)
Head of E-commerce, Kids' Fashion Brand
2 months ago
ABOUT CARDIN MCCOY:
Cardin McCoy is a dynamic children's brand specializing in vibrant graphic t-shirts, apparel, and footwear for kids. Our mission is to provide stylish, high-quality products that bring joy and comfort to children everywhere. As we continue to expand our brand, we are seeking a passionate and driven Sales Manager to join our team.
JOB DESCRIPTION:
The Head of E-Commerce will be responsible for developing and executing Cardin McCoy’s e-commerce strategy, overseeing all aspects of the online shopping experience, and driving revenue growth. This role requires a highly analytical, strategic thinker with a deep understanding of e-commerce trends, digital marketing, and customer behavior. The ideal candidate will have a proven track record of successfully managing e-commerce platforms and a passion for delivering exceptional customer experiences.
RESPONSIBILITIES:
Strategic Leadership:
- E-Commerce Strategy: Develop and implement a comprehensive e-commerce strategy aligned with Cardin McCoy’s overall business objectives.
- Revenue Growth: Drive revenue growth through innovative online sales strategies, marketing campaigns, and product launches.
- Customer Experience: Enhance the customer journey by improving site functionality, navigation, and overall user experience.
Operations Management:
- Website Management: Oversee the day-to-day operations of the e-commerce platform, including product listings, pricing, and inventory management.
- Performance Monitoring: Monitor key performance metrics such as conversion rates, traffic, and sales, and implement strategies to optimize performance.
- Vendor Management: Manage relationships with e-commerce service providers, including payment gateways, logistics partners, and digital marketing agencies.
Marketing and Sales:
- Digital Marketing: Collaborate with the marketing team to develop and execute digital marketing campaigns, including SEO, SEM, email marketing, social media, and affiliate marketing.
- Promotions and Discounts: Plan and implement promotional activities and discount strategies to drive sales and customer engagement.
- Market Analysis: Conduct market research to identify trends, opportunities, and competitive threats in the e-commerce space.
Team Leadership:
- Team Development: Build and lead a high-performing e-commerce team, providing mentorship, training, and development opportunities.
- Cross-Functional Collaboration: Work closely with other departments, including product development, operations, and customer service, to ensure seamless integration of e-commerce initiatives.
Data Analysis and Reporting:
- Data Analytics: Utilize data analytics tools to gain insights into customer behavior, sales trends, and website performance.
- Reporting: Prepare and present regular reports on e-commerce performance, highlighting successes, challenges, and areas for improvement.
QUALIFICATIONS:
- Bachelor’s degree in Business, Marketing, E-Commerce, or a related field; MBA preferred.
- Minimum of 7 years of experience in e-commerce management, with a proven track record of driving revenue growth.
- Deep understanding of the Shopify e-commerce platform, digital marketing, and customer experience optimization.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent leadership and team management skills.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Exceptional communication and interpersonal skills.
- Creative thinker with a passion for innovation and continuous improvement.
- Experience in the fashion or apparel industry is a plus.
WHAT WE OFFER:
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance plans.
- Retirement savings plan with company match.
- Generous paid time off (PTO) and holiday schedule.
- Opportunities for professional development and career growth.
- Employee discounts on Cardin McCoy products.