Paid Media Specialist

2 weeks ago

Charlotte, United States Drink DELTA Full time

Why Join Us?


  • Be part of a cutting-edge brand in the fast-evolving infused beverage industry.
  • Work in a dynamic startup environment where your contributions have a direct impact on growth.
  • Collaborate with a passionate and innovative team.
  • Opportunity for growth as we continue to scale.


About Us:


Welcome to Delta Beverages, where tradition meets innovation in the infused beverage industry. Established in 2020, we are committed to reshaping social experiences with our pioneering approach, offering products that are as enjoyable as they are groundbreaking. We are not just a company; we are a movement.


Our team is a diverse group of professionals united by a shared passion for excellence and creativity. At Delta Beverages, we foster a collaborative environment where ideas flourish and innovation is encouraged. We believe in maintaining a balance between work and play, ensuring our workplace is as vibrant and dynamic as the products we create.


Professionalism and stability are the cornerstones of our business. We take pride in our meticulous attention to quality and our unwavering commitment to customer satisfaction. Our employees enjoy a supportive atmosphere that values their contributions and promotes continuous growth and development.


While we work diligently to maintain the highest standards, we also know how to have fun. From team-building adventures to community engagement, we create opportunities for our team to connect, celebrate, and give back.


Join us at Delta Beverages and be part of an energetic, innovative, and dynamic team. Together, let’s elevate the future with creativity, dedication, and fun


Job Summary:


We are looking for a data-driven Paid Media Specialist who will manage and optimize our paid media campaigns across multiple platforms. This role is critical in driving traffic, generating leads, and increasing revenue by maximizing our return on advertising spend (ROAS). The ideal candidate has a strong understanding of digital advertising, especially within regulated industries, and thrives in a fast-paced startup environment.


Roles and Responsibilities:


  • Develop, execute, and optimize paid media strategies across platforms including Google Ads, Facebook, Instagram, and programmatic advertising.
  • Manage the end-to-end process of ad campaigns, including budgeting, creative strategy, audience targeting, ad placement, and performance tracking.
  • Analyze campaign data and provide actionable insights to improve ROAS, conversion rates, and overall campaign performance.
  • Collaborate with the marketing and creative teams to develop engaging ad creatives that align with brand messaging and resonate with the target audience.
  • Monitor and stay updated on trends, regulations, and compliance requirements in the cannabis and THC industry to ensure advertising strategies remain compliant.
  • Perform A/B testing of ads to identify the most effective creative, messaging, and audience combinations.
  • Prepare detailed performance reports, share insights with stakeholders, and recommend strategies for continual improvement.


Requirements:


  • Proven experience in paid media campaign management, preferably in the cannabis, beverage, or regulated industries.
  • Expertise in Google Ads, Meta Ads, TikTok and other paid platforms.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience managing budgets and optimizing campaigns for key performance indicators (KPIs) such as ROAS, CTR, and CPA.
  • Knowledge of industry regulations around THC and cannabis advertising and the ability to navigate compliance challenges.
  • Proficiency in marketing analytics tools like Google Analytics, Facebook Analytics, and other performance measurement platforms.
  • Excellent communication skills and the ability to work cross-functionally with creative, marketing, and sales teams.
  • Strong attention to detail, creativity, and the ability to thrive in a fast-paced startup environment.


Nice-to-Have Skills:


  • Influencer management experience
  • Social media listening tool proficiency


Benefits & Perks:


  • Competitive base salary.
  • Opportunities for professional growth and development in a growing and competitive industry.
  • A supportive and collaborative work environment.
  • Employee discount
  • Paid time off eligibility after 90 days
  • This role offers potential eligibility for benefits, including health insurance.


Delta Beverages LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity and inclusion among our employees are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

  • Paid Media Specialist

    2 weeks ago

    Charlotte, North Carolina, United States Market My Market Full time

    Job Title: Paid Media ManagerWe are seeking a highly skilled Paid Media Manager to join our team at Market My Market, a digital marketing agency focused on creating meaningful results for our clients. As a Paid Media Manager, you will be responsible for strategically managing and optimizing paid social media and Google advertising campaigns across multiple...

  • Paid Media Specialist

    1 week ago

    charlotte, United States Drink DELTA Full time

    Why Join Us?Be part of a cutting-edge brand in the fast-evolving infused beverage industry.Work in a dynamic startup environment where your contributions have a direct impact on growth.Collaborate with a passionate and innovative team.Opportunity for growth as we continue to scale.About Us:Welcome to Delta Beverages, where tradition meets innovation in the...

  • Paid Media Specialist

    5 days ago

    charlotte, United States Drink DELTA Full time

    Why Join Us?Be part of a cutting-edge brand in the fast-evolving infused beverage industry.Work in a dynamic startup environment where your contributions have a direct impact on growth.Collaborate with a passionate and innovative team.Opportunity for growth as we continue to scale.About Us:Welcome to Delta Beverages, where tradition meets innovation in the...

  • Director of Paid Media Strategy

    4 weeks ago

    Charlotte, North Carolina, United States Red Ventures Full time

    Job Title: Director of Paid Media StrategyAt Red Ventures, we're seeking a highly skilled Director of Paid Media Strategy to lead our Paid Media team and drive business growth through innovative media strategies.About the Role:Develop and execute comprehensive paid media strategies to drive down-funnel results and expand our reach in new and existing...

  • Strategic Paid Media Director

    5 days ago

    Charlotte, North Carolina, United States Caring Full time

    Job OverviewCaring.com is seeking a highly skilled Senior Manager of Paid Media to lead our paid media initiatives and drive business growth.This role will be responsible for developing and executing a comprehensive paid media strategy, managing a multimillion-dollar budget, and leading a team of paid media professionals.The ideal candidate will have a deep...

  • Digital Media Specialist

    5 days ago

    Charlotte, North Carolina, United States CPI Security Full time

    About CPI SecurityCPI Security is a leading provider of security solutions, headquartered in Charlotte, North Carolina. Founded in 1991, the company has grown to become one of the nation's top 10 largest security providers, with a strong commitment to helping and protecting others.We are seeking a highly skilled Digital Media Specialist to drive our digital...

  • Social Media Specialist

    2 weeks ago

    Charlotte, North Carolina, United States Drink DELTA Full time

    About UsAt Drink DELTA, we're revolutionizing the infused beverage industry with our innovative approach. Founded in 2020, we're committed to reshaping social experiences with our pioneering products.Our team is a diverse group of professionals united by a shared passion for excellence and creativity. We foster a collaborative environment where ideas...

  • Social Media Specialist

    2 weeks ago

    Charlotte, United States Drink DELTA Full time

    Why Join Us?Our company operates in a rapidly expanding and highly competitive industry, offering unique opportunities for professional growth and advancement. This role provides the chance to make a significant impact while growing alongside a dynamic and evolving market. Being a part of this team means elevating the industry together!About Us:Welcome to...

  • Social Media Specialist

    2 weeks ago

    Charlotte, United States Drink DELTA Full time

    Why Join Us?Our company operates in a rapidly expanding and highly competitive industry, offering unique opportunities for professional growth and advancement. This role provides the chance to make a significant impact while growing alongside a dynamic and evolving market. Being a part of this team means elevating the industry together!About Us:Welcome to...

  • Social Media Specialist

    1 week ago

    charlotte, United States Drink DELTA Full time

    Why Join Us?Our company operates in a rapidly expanding and highly competitive industry, offering unique opportunities for professional growth and advancement. This role provides the chance to make a significant impact while growing alongside a dynamic and evolving market. Being a part of this team means elevating the industry together!About Us:Welcome to...

  • Media Relations Specialist, Travel

    3 weeks ago

    charlotte, United States Kinship Full time

    MEDIA RELATIONS SPECIALIST FOR TRAVELWe are searching for an entrepreneurially-minded Media Relations Specialist. For this position, we prize technical ability, curiosity, a learning mindset, and experience in travel.This role will support the PR Team's leadership in a variety of tasks tied to daily account management and internal resource...

  • Media Relations Specialist, Travel

    3 weeks ago

    Charlotte, United States Kinship Full time

    MEDIA RELATIONS SPECIALIST FOR TRAVELWe are searching for an entrepreneurially-minded Media Relations Specialist. For this position, we prize technical ability, curiosity, a learning mindset, and experience in travel.This role will support the PR Team's leadership in a variety of tasks tied to daily account management and internal resource...

  • Media Relations Specialist, Travel

    4 weeks ago

    Charlotte, United States Kinship Full time

    MEDIA RELATIONS SPECIALIST FOR TRAVELWe are searching for an entrepreneurially-minded Media Relations Specialist. For this position, we prize technical ability, curiosity, a learning mindset, and experience in travel.This role will support the PR Team's leadership in a variety of tasks tied to daily account management and internal resource...

  • Digital Media Specialist

    4 weeks ago

    Charlotte, North Carolina, United States Compass Group USA Full time

    Job Title: Digital Media SpecialistCompass Group USA is seeking a skilled Digital Media Specialist to join our Creative Studio team. As a key member of our team, you will be responsible for creating high-quality video content that tells compelling stories and showcases our brand's values.Key Responsibilities:Develop and produce engaging video content that...

  • Senior Social Media Specialist

    2 weeks ago

    CHARLOTTE, United States ESPN Full time

    EspnW, the most-followed social brand covering sports & culture through a women's lens, is seeking a Senior Social Media Specialist to discover, develop, and distribute content across all ESPN social platforms. This role will lead and contribute to both covering women’s sports and expanding ESPN’s overall audience of female fans on social. Primary sports...

  • Senior Social Media Specialist

    2 weeks ago

    Charlotte, United States ESPN Full time

    EspnW, the most-followed social brand covering sports & culture through a women's lens, is seeking a Senior Social Media Specialist to discover, develop, and distribute content across all ESPN social platforms. This role will lead and contribute to both covering women’s sports and expanding ESPN’s overall audience of female fans on social. Primary sports...

  • Senior Social Media Specialist

    2 weeks ago

    CHARLOTTE, United States ESPN Full time

    EspnW, the most-followed social brand covering sports & culture through a women's lens, is seeking a Senior Social Media Specialist to discover, develop, and distribute content across all ESPN social platforms. This role will lead and contribute to both covering women’s sports and expanding ESPN’s overall audience of female fans on social. Primary sports...

  • Travel Media Liaison

    4 weeks ago

    Charlotte, North Carolina, United States Kinship Full time

    Job Title: Media Relations Specialist for TravelWe are seeking a highly skilled Media Relations Specialist to join our team at Kinship. As a key member of our PR team, you will be responsible for building and maintaining relationships with top-tier media contacts in the travel industry.Key Responsibilities:Conduct proactive media outreach via print, online,...

  • Senior Social Media Strategist

    2 weeks ago

    Charlotte, North Carolina, United States ESPN Full time

    Job Title: Senior Social Media SpecialistESPN is seeking a highly skilled Senior Social Media Specialist to join our team. As a key member of our social media team, you will be responsible for developing and executing social media strategies to engage and grow our audience of women's sports fans.Responsibilities:Develop and implement social media content...

  • Digital Media Director

    2 weeks ago

    Charlotte, North Carolina, United States Red Ventures Full time

    About the RoleWe are seeking a highly skilled Digital Media Director to lead our Paid Media Strategy and drive key down funnel results for Bankrate. As a key member of our team, you will own the paid media performance, develop new strategies for market penetration, and manage a team of paid media professionals.Key ResponsibilitiesDevelop and execute...