Social Media Specialist

1 month ago

Charlotte, United States Drink DELTA Full time

Why Join Us?


Our company operates in a rapidly expanding and highly competitive industry, offering unique opportunities for professional growth and advancement. This role provides the chance to make a significant impact while growing alongside a dynamic and evolving market. Being a part of this team means elevating the industry together


About Us:


Welcome to Delta Beverages, where tradition meets innovation in the infused beverage industry. Established in 2020, we are committed to reshaping social experiences with our pioneering approach, offering products that are as enjoyable as they are groundbreaking. We are not just a company; we are a movement.


Our team is a diverse group of professionals united by a shared passion for excellence and creativity. At Delta Beverages, we foster a collaborative environment where ideas flourish and innovation is encouraged. We believe in maintaining a balance between work and play, ensuring our workplace is as vibrant and dynamic as the products we create.


Professionalism and stability are the cornerstones of our business. We take pride in our meticulous attention to quality and our unwavering commitment to customer satisfaction. Our employees enjoy a supportive atmosphere that values their contributions and promotes continuous growth and development.


While we work diligently to maintain the highest standards, we also know how to have fun. From team-building adventures to community engagement, we create opportunities for our team to connect, celebrate, and give back.

Join us at Delta Beverages and be part of an energetic, innovative, and dynamic team. Together, let’s elevate the future with creativity, dedication, and fun


Job Summary:


This is an exciting opportunity to shape the voice of a rapidly scaling company and be part of a high-growth environment with significant potential for professional development. The Social Media Specialist will be instrumental in driving the company's social media presence and fostering an engaged community around the Delta Beverages brand. This role involves leading the strategy, execution, and day-to-day management of the company’s social media platforms, driving customer retention efforts, and engaging with both the direct-to-consumer (DTC) and wholesale audience. The ideal candidate is a creative storyteller, data-driven marketer, and proactive community builder passionate about cultivating meaningful connections with our audience.


Roles and Responsibilities:


  • Social Media Management:


  • Develop & Execute Strategies: Create and implement social media strategies across key platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.) that enhance brand awareness and drive engagement.
  • Content Scheduling & Posting: Collaborate with the Creative team to create and post organic content that aligns with brand messaging, tone, and goals.
  • Performance Tracking: Monitor, analyze, and report on social media metrics to optimize strategies and increase engagement.
  • Daily Monitoring: Respond promptly to messages, comments, and interactions. Ensure community engagement is positive and meaningful.


  • Community Engagement & Advocacy:


  • Customer Interaction: Monitor and respond to community interactions (comments, messages, tags) to foster a positive and inclusive brand experience.
  • Campaign Development: Create and manage community initiatives such as giveaways, contests, and interactive posts to encourage participation.
  • Social Listening: Use tools & SaaS (e.g. Sprout Social) to participate in and influence conversations relevant to the industry or brand.


  • Content Creation & Collaboration:


  • Collaborate on Original Content: Work with the Creative team to develop and execute photo and video shoots for events, product launches, and other live content.
  • Local Influencer Collaboration: Engage with local influencers, media personalities, and community events to create partnerships and increase brand visibility.
  • Cross-Team Communication: Regularly communicate findings, insights, and trends to the Marketing and Creative Directors. Share updates with other departments as needed.


  • Analytics, Reporting & Optimization:


  • Metrics Analysis: Review performance metrics and identify trends, spikes, or dips using tools like Sprout Social.
  • Paid Media Correlation: Work with the paid media team to track the impact of paid campaigns and optimize based on social performance.
  • Reporting: Generate weekly reports, sharing relevant findings with the Marketing team for ongoing improvements.


  • Campaign and Influencer Program Support


  • Campaign Planning: Contribute to the long-term social media campaign calendar, aligning it with overall marketing objectives.
  • Influencer Management: Assist in identifying, managing, and nurturing relationships with influencers and collaborators that align with the brand’s values.


Requirements:


  • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
  • 4-5 years of experience in social media management or community management, preferably in the beverage or consumer goods industry.
  • A link to your portfolio or website showcasing your relevant work and experience on your resume submission.
  • Proficiency with social media platforms, tools, and SaaS analytics (e.g. Sprout Social, Hootsuite, Google Analytics, Insights etc.)
  • Excellent written and verbal communication skills.
  • Ability to multitask and independently manage projects in a fast-paced environment.
  • Familiarity with customer service and retention strategies.


Nice-to-Have Skills:


  • Experience with influencer marketing and paid social media advertising.
  • Basic graphic design and video editing skills.
  • Experience in the beverage, cannabis, or food & beverage industry.
  • Familiarity with e-commerce platforms, CRM systems, and email marketing tools.
  • Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.



Benefits & Perks:


  • Competitive base salary.
  • Opportunities for professional growth and development in a growing and competitive industry.
  • A supportive and collaborative work environment.
  • Employee discount
  • Paid time off
  • This role offers potential eligibility for benefits, including health insurance.


Delta Beverages LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity and inclusion among our employees are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

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