Social Media Manager
4 weeks ago
Job Description Social Media Manager:
The Social Media Manager will work alongside the Corporate Marketing team to manage and produce social media marketing content for multiple long-term healthcare facilities. Reporting to the Senior Vice President of Marketing, this position will focus on growing the digital presence of our Mid-Atlantic facilities and collaborate with other marketers to ensure brand consistency, in addition to leveraging professional and community resources for lead generation. Ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines.
Qualifications Social Media Manager:
- Healthcare experience preferred.
- Creative, organized, efficient, proficient multi-tasker with strong attention to detail
- Team player who can lead and motivate individuals
- Excellent written and verbal communication skills
- Minimum of 2 years of experience in Social Media Management/Social Media Content Creation
- Proficient in Meta Business Suite or other content scheduling, Photoshop/ other photo editing software like Canva
RESPONSIBILITIES Social Media Manager:
- Develop, implement, and manage social media strategy
- Plan, create, publish, and share new content across multiple social medica platforms – including Facebook, Instagram, TikTok and LinkedIn
- Manage WhatsApp communication (chats) per facility to facilitate authentic, personalized content.
- Edit photos using Lightroom, Photoshop, or other editing software
- Create editorial calendars for content in coordination with Marketing
- Design and edit designs and layout in Canva or Adobe Creative Suite
- Utilize current social media trends, best practices and technology within Meta Business Suite
- Monitor customer comments and feedback and ensure reputation management policies are in place
- Monitor Google Reviews for the centers in the region and respond/escalate as needed
- Monitor reach and create campaigns to increase followers and engagement
- Track marketing results, produce monthly analytical reports to reflect achievement of marketing objectives and target goals
- Attend on-site events, as requested, to capture content to be used in social media campaigns
Complete Care at Hyattsville is an equal opportunity employer.
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