Amazon Brand Manager

2 months ago

Austin, United States Upper Echelon Products Full time

ABOUT UEP

In 2015, Upper Echelon Products© was established by two college best friends who, fueled by analytical feedback, introduced Repel®, fulfilling consumers' desires for an umbrella of exceptional quality. Today, UEP stands among the top 1% of US sellers on Amazon, boasting eight distinct product lines and over 120 offerings, with many more innovations in the pipeline, amassing over $100 million in revenue. As UEP expanded, it welcomed friends into its fold, evolving into a global collective of brilliant minds fostering an inclusive and collaborative culture that champions new ideas and diverse perspectives.


Based in Austin, TX, Upper Echelon Products© (“UEP”) is a data-centric consumer products firm specializing in a diverse range of branded items distributed via eCommerce platforms. UEP exclusively manufactures and distributes Repel® and Rain-Mate® umbrellas, Everlasting Comfort® memory foam products, electronic gadgets, and bedding essentials, as well as Le Chateau® wine decanters, Café du Chateau® coffee makers, LumiLux Toilet Light®, Triton® dog leashes, and Flux Phenom® magnetic screen doors.


JOB SUMMARY

We are seeking an experienced and strategic Amazon Marketplace Manager to drive the success of a $20MM book of business on Amazon. This role is ideal for someone who has a proven track record in managing and growing e-commerce businesses, particularly on Amazon. The candidate will be responsible for the end-to-end management of our Amazon product listings, focusing on profitability, marketing, and long-term growth strategies.



ABOUT YOU

You’re an Amazon marketplace expert with a knack for driving growth and turning data into actionable strategies. With your solid experience in managing P&L and deep knowledge of Seller Central, you know how to optimize listings, fine-tune advertising campaigns, and implement pricing strategies that strike the perfect balance between competitiveness and profitability.

You thrive in a dynamic environment, juggling multiple projects while maintaining a clear focus on the big picture. You're proactive, staying ahead of marketplace trends, and you’re excited about the opportunity to lead initiatives that drive success. If you’ve managed your own brand on Amazon or handled a large product portfolio, you’ll fit right in. You're ready to join a collaborative team and make a meaningful impact in a fast-paced, supportive company culture.



RESPONSIBILITIES

P&L Management:

  • Own the Profit & Loss statement for designated product categories, ensuring revenue targets and profitability margins are met or exceeded.
  • Develop and execute pricing strategies, balancing competitiveness with profitability.
  • Regularly analyze sales data, market trends, and financial reports to optimize performance.

Promotional and Deal Management:

  • Plan, manage, and evaluate Amazon promotions such as Lightning Deals, Coupons, and other discount strategies to boost sales and visibility.
  • Ensure all deals align with broader business objectives and financial targets.

Advertising & PPC Optimization:

  • Collaborate closely with the PPC team to strategize, implement, and optimize advertising campaigns that drive high ROI.
  • Continuously monitor ad performance, making data-driven adjustments to maximize product visibility and sales.

Content & Listing Optimization:

  • Work with the content team to enhance product listings, focusing on keyword optimization, high-quality images, and persuasive copy that improves conversion rates.
  • Implement A/B testing to continuously refine content strategies and improve listing performance.

External Traffic Generation & Partnerships:

  • Partner with social media, influencer, and affiliate teams to drive external traffic to Amazon listings.

Strategic Planning & Execution:

  • Develop and execute short-term, medium-term, and long-term strategies aimed at achieving key business goals, such as earning Best Seller badges, increasing market share, and scaling revenue.
  • Stay updated on Amazon policies, marketplace trends, and competitor activities to proactively adapt strategies.

Forecasting & Budgeting:

  • Lead the forecasting process for assigned product categories, analyzing historical sales data, market trends, seasonality, and competitive landscape to project future sales.
  • Collaborate with the finance team to build accurate sales forecasts that inform overall company budgeting and financial planning.
  • Adjust forecasts regularly based on actual sales performance, inventory levels, and promotional activities, providing clear explanations for variances.



QUALIFICATIONS

  • Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
  • 3+ years of experience managing Amazon Marketplace operations, with a proven track record in driving significant revenue growth.
  • Strong expertise in Amazon Seller Central, including deep knowledge of Amazon's advertising ecosystem (PPC), content optimization, and inventory management.
  • Experience in P&L management, with the ability to analyze financial data to inform strategic decisions.
  • Familiarity with tools such as Amazon Analytics, Helium 10, Jungle Scout, or similar platforms.
  • Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management and communication skills, capable of leading cross-functional teams.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Experience working within a private label or direct-to-consumer (DTC) brand on Amazon preferred.
  • Ex- Amazon FBA sellers (someone who set-up, and sold their own brand on Amazon)
  • Prior experience managing a large portfolio of products with significant revenue responsibility preferred.
  • In-depth knowledge of Amazon FBA operations and supply chain logistics preferred.


UEP PERKS


  • Medical/Dental/Vision/Life
  • 401(k)
  • Flexible PTO & Holidays
  • Cell Phone & Gym stipends
  • Professional Development training
  • Positive and pleasant work environment, including company-sponsored events
  • Ample opportunities to grow and impact your career with a fast growing company



EEO

Upper Echelon Products is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic prohibited by applicable law.


  • Seniority Level
  • Mid-Senior level
  • Industry
  • Consumer Goods
  • Online and Mail Order Retail
  • Employment Type
  • Full-time
  • Job Functions
  • Supply Chain
  • Strategy/Planning
  • Project Management
  • Skills
  • Inventory Management
  • Data Analytics
  • Demand Planning
  • Supplier Performance
  • Business Analytics

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