SEO Specialist
2 months ago
Overview:
TransPerfect defines market-driven strategies to help brands reach and engage with global audiences. We handle all the planning, production and amplification of digital content, and measure performance to continuously improve results. Coming from many different backgrounds and specialties, our multicultural team works together to deliver online performance to clients worldwide.
The SEO specialist role will be focused on TransPerfect’s owned channels and is a key role in evolving our organic performance both on a global and local scale. To maximise performance SEO Strategies, need to stretch beyond on-page SEO and include an overall conversion performance angle. The role will work closely with our in-house technical SEO specialists although a reasonable degree of technical SEO experience is also desirable.
Key Accountabilities:
- Develop SEO recommendations for international SEO Strategies based on product/brand team’s objectives
- Conduct various SEO analyses such as organic traffic inspections and analyses, SEO keyword rankings analyses, indexation audits and make tactical recommendations to address identified issues or opportunities
- Produce and/or contribute towards ongoing periodic technical audits and analyses including, but not limited to: site speed audits, canonicalisation and redirect audits, search engine compatibility audits, XML sitemap audits and creations, hreflang audits, meta content audits, backlink profile analyses
- Work on website migration projects which involve: initial data collection to support content protection, retention and retiring decisions, audit staging versions of the new site for technical issues, prepare website migration plans and checklists followed by post-migration activities, monitoring and reporting
- Develop geo-targeting recommendations for international SEO projects to help clients achieve local and / or international search visibility
- Pro-actively search for issues and opportunities regarding organic performance for existing clients to uncover opportunities for SEO
- Prepare top-level, 360-degree SEO assessments for SEO discovery projects for websites to form strategies and recommended SEO activities based on findings in the SEO assessments
- Analyse SEO performance reports to create useful insights and action items to support client's growth in organic search for their main KPIs
- Create and/or contribute towards content strategy & plans based on the findings of all research and insights
- Stay up-to-date with latest changes and developments in the SEO industry and successfully convert those learnings into opportunities for clients and SEO projects
- Continuously researching, identifying and selecting the best tools to support our SEO offering and incorporating those into existing workflows
- Leverage on AI tools when applicable to enhance SEO workflows
Requirements
- Bachelor’s degree in marketing, communications or related discipline
- 4+ years of SEO experience, including technical, content and UX
- Experience auditing [international] websites to determine the best strategic approach to improve organic performance, including technical recommendations and development of multiregional keyword and content strategies
- Understanding of the key algorithm updates and SEO implications
- Understanding of Search Engines’ best practices and industry trends
- Experience in organic search campaign management
- Confident making strategic recommendations and articulating in a concise way in meetings
- Ability to change strategies and adopt new techniques as the search space evolves
- Ability to keep abreast of SEO best practices on an ongoing basis and talk credibly about the latest updates to both colleagues and clients.
- Strong attention to detail and proactive follow-through skills
- Team-player, self-driven and analytical
- Strong time management and prioritisation skills
- Can do attitude and ability to work under pressure
- Strong interpersonal and communication skills
- Fluent oral and written English
- Strong IT literacy, including experience with standard industry tools such as
- SEMRush, Moz, Ahrefs, Screaming Frog and Analytics platforms including Google Analytics
- Advanced knowledge of Excel to include pivot tables, vlookups, sumifs, and charts
Desirable
- Bilingual
- Experience with web content management platforms such as WordPress, Adobe Experience Manager, Drupal, etc
- Foundational understanding of HTML, CSS, JavaScript or other programming languages
- Understanding of web site development techniques, responses, consumer journey and conversion optimisation
- Experience in link building/outreach
- Experience in Software/SaaS/Translation and/or Legal Services companies/products
To apply, answer the required questions and give us an overview of how your experience matches what we are looking for in a covering letter, as well as attaching your CV. Thank you, we can’t wait to find out more.
To all recruitment agencies: We do not accept agency resumes. Please do not forward resumes to our recruitment in-box or our employees. TransPerfect are not responsible for any fees related to unsolicited resumes.
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