SEO & Marketing Specialist

SEO & Marketing Specialist

ABOUT ADVANCED ENERGY

Advanced Energy (Nasdaq: AEIS) is a global leader in the design and manufacturing of highly engineered, precision power conversion, measurement and control solutions for mission-critical applications and processes. AE’s power solutions enable customer innovation in complex applications for a wide range of industries including semiconductor equipment, industrial, manufacturing, telecommunications, data center computing and healthcare. Advanced Energy has devoted four decades to perfecting power for its global customers and is headquartered in Denver, Colorado.

POSITION SUMMARY:

Are you passionate about driving organic traffic and increasing conversions? If you have a solid background in SEO, web development, and content creation, we want you to join our team as a SEO specialist. You will be responsible for developing and implementing effective SEO strategies across our digital platforms, directing the creation of engaging graphics and copy, and monitoring and reporting on key performance indicators. This role seeks to improve our website's organic search rankings, drive targeted traffic, and increase overall online visibility. You will also collaborate with other marketing teams to ensure alignment and consistency with online presence.

This role is ideal for a data-driven individual with a passion for SEO, content optimization, and staying on top of the latest trends and algorithm changes.

RESPONSIBILITIES:

• SEO Strategy Development:

• Keyword Research: Conduct in-depth keyword research to identify opportunities for on-page and off-page optimization.

• SEO Planning: Develop, execute, and continuously refine an SEO strategy aligned with the company's goals.

• Competitor Analysis: Perform competitor analysis to identify gaps and opportunities to outperform competitors in search rankings.

• On-Page Optimization:

• Content Optimization: Optimize existing content (e.g., blogs, landing pages, product descriptions) for targeted keywords, readability, and user experience.

• Metadata Management: Write and optimize meta titles, descriptions, headers, and image alt text for all pages to ensure best SEO practices.

• Technical SEO: Make recommendations to improve website architecture, page load speed, mobile optimization, schema markup, and crawlability.

• Performs keyword research to optimize content and uncover new opportunities

• Makes content optimization recommendations based on keyword research insights and competitive opportunities

• QAs staging and live site environments to ensure all SEO recommendations are implemented correctly

• Off-Page Optimization:

• Link Building: Develop and execute a comprehensive link-building strategy, including outreach to high-quality websites, guest posting, and partnerships.

• Content Marketing: Collaborate with Content Strategists to develop SEO-friendly content that attracts natural backlinks and enhances search visibility.

• Social Signals: Leverage social media platforms to amplify content and drive traffic, contributing to SEO success.

• Performance Monitoring and Reporting:

• Analytics: Regularly track, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.

• KPIs: Monitor key performance indicators (KPIs), such as organic traffic, keyword rankings, conversion rates, and user engagement metrics.

• Reporting: Provide clear and actionable reports on SEO progress, identifying areas for improvement and growth.

• Staying Current with SEO Trends:

• Algorithm Updates: Stay updated on the latest search engine algorithms, tools, and SEO best practices to ensure strategies remain effective and compliant.

• Training: Share knowledge and insights with the broader team, providing guidance on how content and marketing efforts can align with SEO strategies.

• Collaboration:

• Cross-Functional Teamwork: Collaborate closely across all marketing teams to ensure cohesive digital marketing strategies.

WORK ENVIRONMENT:

• Location: Denver, CO

• Environment: Standard office environment

QUALIFICATIONS:

• Proficient in data analysis and able to translate insights into actionable strategies.

• Strong understanding of HTML, CSS, JavaScript, and website architecture as it relates to SEO.

• Ability to troubleshoot technical SEO issues and propose solutions effectively.

• Excellent written and verbal communication skills to collaborate with cross-functional teams and explain SEO strategies clearly.

• Meticulous attention to detail in ensuring all content and strategies are optimized for SEO.

• Self-starter: Curious and enthusiastic to learn and constantly educate oneself on the latest developments in both SEO

• Strong analytical and problem-solving skills

• Ability to thrive in a fast paced environment

• Ability to act with integrity, professionalism, and confidentiality

• Has active listening skills to apply learnings over time

• Proficient with Microsoft Office Suite, G-Suite, social media platforms or related software

EXPERIENCE:

• 4-7 years of proven SEO experience, preferably in a start-up or fast-paced environment.

• Strong knowledge of SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, Screaming Frog, etc.

• Strong understanding of on-page and off-page SEO, technical SEO, and content marketing best practices.

• SEO certifications (e.g., Google Analytics, SEMrush Academy) are a plus.

EDUCATION:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.

COMPENSATION:

As required by multiple state pay transparency laws, Advanced Energy provides a reasonable range of compensation for each job posting. Actual compensation is influenced by an array of factors including, but not limited to, skill set, level of experience, and specific office location. The range of starting pay for this role is $90,000 to $115,000 per year.

BENEFITS:

As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees to attract and retain a talented, highly engaged workforce. Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan for eligible positions, and a discounted Employee Stock Purchase Plan.

In addition to our competitive compensation practices, we offer a strong benefits package in each of the countries in which we operate. In the U.S., we offer a rich benefits package that includes:

• Medical - multiple medical plans are available to choose from

• Short and long-term disability and life insurance

• Health savings and flexible spending accounts

• Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays

• 8 hours of paid volunteer time off

• 8 weeks of paid parental leave for both Moms and Dads

• Company matched 401(k)

• Tuition reimbursement

• Expanded mental health coverage and employee assistance programs

• Other voluntary benefits include critical illness, accident and hospital indemnity, pet insurance, identify theft, and legal assistance

Advanced Energy is committed to diversity in its workforce including Equal Opportunity Employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and/or veteran status.

Advanced Energy is also committed to providing reasonable accommodations in our job application process/procedures for qualified individuals with disabilities. If you require assistance in completing an Advanced Energy application, please reach out to HumanResources@aei.com

Applications will be accepted through November 30, 2024 unless the position is filled prior to this date. The company reserves the right to review applications at any point after they are submitted.