Search Engine Optimization Specialist

2 weeks ago

Denver, United States TransPerfect Full time

TransPerfect develops market-driven strategies that empower brands to connect with global audiences. Our multicultural team, composed of specialists from diverse backgrounds, collaborates to optimize digital performance across various industries.


An exciting opportunity has arisen for an SEO Specialist to join our expanding SEO team on a freelance basis from November through to February 2025.


This is a key role reviewing various areas of search engine performance as well as developing and driving forward international SEO strategies.


Key Accountabilities:

  • Develop SEO recommendations for international SEO campaigns based on clients' objectives
  • Conduct various SEO analyses such as organic traffic inspections and analyses, SEO keyword rankings analyses, indexation audits and make tactical recommendations to address identified issues or opportunities
  • Produce various technical audits and analyses including, but not limited to: site speed audits, canonicalisation and redirect audits, search engine compatibility audits, XML sitemap audits and creations, hreflang audits, meta content audits, backlink profile analyses
  • Work on website migration projects which involve: initial data collection to support content protection, retention and retiring decisions, audit staging versions of the new site for technical issues, prepare website migration plans and checklists followed by post-migration activities, monitoring and reporting
  • Develop geo-targeting recommendations for international SEO projects to help clients achieve local and / or international search visibility
  • Pro-actively search for issues and opportunities regarding organic performance for existing clients to uncover opportunities for SEO
  • Prepare top-level, 360-degree SEO assessments for SEO discovery projects for websites to form strategies and recommended SEO/SEM activities based on findings in the SEO assessments
  • Analyse SEO performance reports to create useful insights and action items to support client's growth in organic search for their main KPIs
  • Stay up-to-date with latest changes and developments in the SEO industry and successfully convert those learnings into opportunities for clients and SEO projects


Skills and attributes required:


Essential:

  • Experience in international search engine optimisation & organic search campaign management
  • Ability to fluently write and speak in English
  • Experience working in a digital marketing agency environment
  • Understanding of the key algorithm updates and SEO implications
  • Understanding of Search Engines’ best practices and industry trends
  • Ability to change strategies and adopt new techniques as the search space evolves
  • Proficient use of various SEO tools including, but not limited to:

Screaming Frog

Google Search Console

Google Analytics

Keyword Research Tools

SEMRush and Ahrefs

  • Strong working knowledge and experience with data reporting tools
  • Advanced knowledge of Excel to include pivot tables, vlookups, sumifs, and charts
  • Ability to effectively and confidently communicate with the clients and colleagues through email, written reports and presentations
  • Ability to understand the nature of the clients’ business, their business goals and KPIs
  • Strong attention to detail and proactive follow-through skills
  • Team-player, self-driven and analytical
  • Proactive, positive attitude with the ability to use initiative
  • Ability to manage and prioritise own workload under pressure
  • Ability to work towards tight deadlines
  • Good time management skills
  • Good commercial awareness skills


Desirable:

  • Experience with web content management platforms such as WordPress, Adobe Experience Manager, Drupal, etc
  • Foundational understanding of HTML, CSS, JavaScript or other programming languages
  • Understanding of web site development techniques, responses, consumer journey and conversion optimisation


To apply, answer the required questions and give us an overview of how your experience matches what we are looking for in a covering letter, as well as attaching your CV. Thank you, we can’t wait to find out more.

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